Exhibitors Herald (Jan-Mar 1920)

Record Details:

Title:
Exhibitors Herald
Date:
Jan-Mar 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jan-Mar 1920)
Leaf #:
000481
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 04, 2024
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EXHIBITORS HERALD The cave man lived an uncertain life. He depended entirely upon his own prowess. Most Exhibitors are mighty uncertain about their futures. They have to fight each other and they have to fight the predatory producer-distributor gang. The Big Idea is for the Independent exhibitor to get into a gang of his own, a gang that won't skin him alive, a gang in which he can be as big as any other man. The fellows in OUR GANG can Our franchise holders can sleep take a vacation occasionally, be o'nights because old policeman cause their franchise in our or Franchise is always on the job. ganization will protect them. IF YOU'RE A LIVE ONE WE WANT YOU IN OUR GANG Write today for our booklet "A FRANCHISE to INDEPENDENCE" — Exhibitors' Defense Committee Address EXHIBITORS' DEFENSE COMMITTEE Care The First National Exhibitors Circuit, Inc. 6 West 48th St., New York, N. Y. 13