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EXHIBITORS HERALD
Publishers of "Her Elephant Man"
Plan TieUp With New Fox Feature
With the completion of "Her Elephant Man," the screen version of Pearl Doles Bell's circus story in which Shirley Mason makes her debut as a Fox star, the exploitation mechanism has started with a will.
In addition to the press-sheet which Fox is issuing in behalf of "Her Elephant Man," the lithograph stock and the paper designed by men who know the circus and circus billing, a new factor has stepped in to aid the new star in her debut.
Robert M. McBride & Co. of New York, who published the book, "Her Elephant Man," and have found it among the most popular sellers of the season, are arranging with Fox Film Corporation to tie-up with the film producer on the publication of the picture.
Plan Drive on Book
In every first-run city of the country, and in every first-run city outside of the
country where English is read and spoken, McBride & Co. plan to bring before the booklovers a big drive on "Her Elephant Man" through the medium of leading book stores and department stores.
Attractive window cards and onesheets will be used by this combination of film producer and book publisher, and a new edition of "Her Elephant Man" is now en route to many cities.
Authoress Greatly Interested
In producing the story on the screen William Fox is said to have adhered closely to the plot and theme. As is well known, it is a graphically told circus tale, written by Mrs. Bell after many weeks of life under the "big top" for the purpose of close study of circus life. The book was dedicated by the author to Miss Bird Millman, idol of the "Greatest on Earth," as the big show is known the world over; and both Mrs. Bell and Miss Millman are greatly interested in watch
ing for the appearance of Miss Mason in the picture.
William Fox is confident that his new star with her youth and beauty, will achieve "Her Elephant Man" a position among screen luminaries occupied by no other woman star of her years and experience.
Oklahoma Film Men to Meet
The annual convention of the Theatre Owners and Managers' Association of Oklahoma will be held on February 3 and 4 at the Lee Huckins Hotel, Oklahoma City. It is predicted it will be the largest and most representative gathering of film men ever held in the state.
Control Grossman Serial
The Aywon Film Corporation and the Eastern Feature Film Corporation are announced as handling "$1,000,000 Reward," the Grossman Pictures, Inc., serial for New York City and Boston, with the New England States, respectively.
SCENES FROM THE FOX PICTURE. "HER ELEPHANT MAN"
Shirley Mason will make her debut as a Fox star in the screen adaptation of Pearl Doles Bell's well known circus story. The screen version is said to adhere closely to the plot and theme.
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