Exhibitors Herald (Jan-Mar 1920)

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EXHIBITORS HERALD THREE STARS THAT SHINE FOR UNIVERSAL MILDRED MOORE with Art Acord in the serial, "Moon Riders." JACK PERRIN appearing in "The Lion Man," Universal serial. a new appearing ORA CAREW opposite Frank Peddler of Lies.' Mayo in 5jHlllli;[ii!Miiii,:ii!iil,i,i.iiMi,;a.it) i„i ,.,u;::;. l >,;;,.iiiiiii,jl;j|,iiii[i inniiDiiiiHuiiniiiaiBiuuiuiuuiiHiuuiiiuiiJiniuatuiiuiuiiijii CARL LAEMMLE ANSWERS GEST President of Universal Declares Theatrical Man's Attack on Film Industry is Really Compliment to Business — Fires Back Hot Shot STiiiujitiniMirinriimHiiiiHiiiimHiiiinit.iuiTiiuiiuiMiiLitiiiJiiUiiaiiiLitiiiiiii iitniuii ii::iTriiiiiiijMuirniiiiniTm Asserting that the American theatre i» rapidly going to the demnition bowwows, and that motion pictures are the cause for this descent to Plutonian shores, Morris Gest, of the theatrical firm of Comstock & Gest, gave an interview in Chicago to the correspondent of the New York Times, severely criticising financiers for investing in moving pictures. In discussing the assertions of Mr. Gest on this subject, Carl Laemmle, president of the Universal Film ^Manufacturing Company said: "Mr. Gest pays the moving picture industry the finest possible compliment when he says that Wall Street is investing in theatres throughout the country and turning them into moving picture nouses. Whatever else may be said about Wall Street, it must be said that the men who constitute the financial power of America are men recognized for astuteness and business sagacity, therefore, if as Mr. Gest states, these men are investing in theatres for moving picture purposes, it is a self-evident fact that they recognize that the great bulk of the American public wants moving picture entertainment. Theatrical Business Booming "Mr. Gest goes on to cite the formulas by which the spoken stage is being throttled, but he does not mention the fact that the present season has been one of the most prosperous in the history of theatricals, a fact which every regular attendant at the theatre will attest. As I see it, the moving picture instead of harming the theatrical business, acts as a stimulous by creating a desire, not only for moving pictures, but for other forms of entertainment as well. "The trouble with a few theatrical producers is that they fail to realize the tremendous influence for good which is wielded by moving pictures, and cling to the old alibi — as Mr. Gest does in his interview — that there is no art in moving pictures. Mr. Gest asserts that 'artistry and filthy money are not, and never will be good bed-fellows.' Gest Shocked New Yorkers "Even the most rabid defamer of moving pictures must admit that from an artistic standpoint, moving pictures have made great strides in the past several months. I need only point to such productions as 'Broken Blossoms,' 'Blind Husbands,' and 'The Miracle Man.' to prove this contention. And we are just starting. I confidently believe that 1920 will bring forth many moving pictures of such beauty and artistry, that even producers will be surprised at their excellence. Far from being a mere commercial proposition, moving pictures are artistic productions, which rival in beauty the most elaborate past or contemporary stage plays." Is Not "The Alibi" Florence Reed's next United Picture Theatres of America feature will not be called "The Alibi," as first announced. Although the feature is already being filmed, the title has not been chosen. Buffalo Exchangeman Joins Fox Film Corp.; Goes to London, Eng. Richard C. Fox, who has been identified with motion pictures in various capacities since 1914 and has been one of the best known exchange managers in the United States, has resigned his post in charge of the Paramount-Lasky office in Buffalo and joined Fox Film Corporation. Especially well known in the Middle West, Mr. Fox managed exchanges in Chicago, Milwaukee and Minneapolis before becoming Buffalo manager for Paramount. During the course of his exchange career he has made a host of friends among exhibitors everywhere, and has established an enviable reputation as a man whose judgment can be relied upon by the trade. Mr. Fox is an Englishman by birth and a master of several languages. His qualifications in this respect fit him well for the post to which he has been assigned by William Fox, for he will make his headquarters in London with Fox Film Corporation, Ltd. His exhibitor friends in Buffalo tendered Mr. Fox a farewell dinner at the Iroquois Hotel in that city on the evening of January 15. The arrangement* were in charge of Harold B. Franklin manager and director of Shea's Amusement Enterprises, and Ira B. Mosher. vice-president of the Palace Theatre Company. The employes of the Buffalo exchange of which Mr. Fox was in charge have presented him with a handsome gold fountain pen suitably inscribed as a token of their esteem. Before he sails for London Mr. Fox will spend some time at the main offices of the Fox Corporation in New York. 44