Exhibitors Herald (Apr-Jun 1920)

32 EXHIBITORS HERALD April 10, 192( All productions will be purchased as a unit and exploitation will be handled on the same basis. A review board of four members will be appointed and every independent production will be submitted to these men, who will report favorably or in the negative to the officials. Xo member can acquire a subject until it has been passed upon first by the organization. Should the review board not desire to obtain the right to a picture, the individual members are at liberty to purchase it for their respective districts. As a collective proposition, Federated Film Exchanges are 100 per cent representative in the United States and Canada. This will enable independent exchangemen who are members to compete in the open market for big productions that heretofore have not been within their reach. Will Benefit Producers If a formal organization is affected between the distributors' organization and the producers on Thursday, the same beneficial results will be obtained for the producers. The definite financial terms of the agreement that is being sought between exchangemen and producers have not been detailed, but the? follow the general outline of the plan sponsored by Harry Sherman of Los Angeles and published in a recent issue of the FxiiiniTORs Herald. The Sherman plan proposes the supplying of productions to the exchange organization at the exact cost of the negatives and prints. The producer then would receive 20 per cent of the gross rentals received by the distributors. Friedman Names Committee The committee named by Mr. Friedman to negotiate with the producers in New York includes: B. Amsterdam. Samuel V. Grand, Harry Charnas and A. G. Whyte. Should these men and the producers agree to a co-operative plan, and there is every reason to believe that they will, a full announcement of the financial terms will be made. The board of directors of Federated Film Exchanges will meet again within thirty days to further the working principal of the organization. As a clear idea of the substantiality of the organization, it is cited that the combined purchasing power of the members totals $5,500,000 a year. In purchasing productions, each member will be assessed his quota as it relates to the percentage of the franchise he holds. It was made clear by officials that franchise holders will not subscribe money to lay idle in the organization's accounts. Returning to the exploitation phase of the unit, it is planned to obtain the serv JOE iim \ \ DT l>iu of Hit It-nil iim figures ill the Chicago imiii \ i Ion it ho acted iim spokesman for Ihi' liiili-|M-iiili-nt produi-«-rs. ices of expert men in that branch of the industry. This system also will be applied to the advertising men. Each member, however, will have the opportunity to use his own exploitation and advertising methods. Many Seek Franchises It was announced that twenty-five producers from the East and the West submitted propositions at the convention. None was acted upon. Six exchangemen from practically every territory were present, it was said, to make efforts to purchase franchises. An example of the spirit of aggressiveness of the members is shown in the fact that before the quotas were assigned each member was asked to state the least amount that he should be assessed, and after these had been totalled it was found that the amount was within onefourth of 1 per cent of the subscribed $100,000. Fourteen Companies Interested The fourteen production companies interested in the co-operative move follow: Burston Films, Inc., New York: C. L. Chester Productions, Inc., New York; Murray W. Garsson, Xew York; Capital Film Company, Chicago; Jack Cohn. New York; Harry Sherman, Los Angeles; Marion Kahn -Productions, Los Angeles; National Film Corporation, Hollywood, Cal. ; A. H. Sawyer, New York; Sidney L. Cohen Film Corporation, Los Angeles; Louis B. Mayer, Los Angeles; Gaumont, New York; Jans Pictures, Inc., New York, and Commonwealth Pictures, Chicago. The plan of the producers' organization is to handle the productions through a central board of trade, with headquarters either in Chicago or New York. At the adjournment of the convention at 12:30 a. m. on Saturday morning, it was the general opinion of all in attendance that the meeting had resulted in the greatest achievement of its kind in the industry. Officials declared that the mistakes of other similar organizations had enabled the new unit to be organized on a sound basis. Friedman Host To Film Men Joseph L. Friedman, president of Celebrated Plavers Film Corporation. C" ' cago, and sponsor of the newly creat Federated Film Exchange of Americ Inc., was guest to producers, distributor exhibitors and representatives of t" trade press at a dinner given at the Co gress hotel on the night of Thursda March 25. The principal address of the cveni was given Joe Brandt, eastern repr sentative of National Film Corporation. Mr. Brandt outlined in detail the cooperative proposition which was co~ sidcred by the exchangemen and whic probably will be adopted at the meetin in New York on Thursday, April 1. Guests at the dinner follow: Frank YV. Thayer, Merit Film Corporation, Minneapolis; Raymond S. Harris, C. L. Chester Productions; Harry N. Field; Abe Dresner, Exhibitors Film Exchange, Washington, D. C. ; Al Kahn, Crescent Film Company, Kansas City; R. D. Lewis, R. D. Lewis Film Company, Oklahoma City; C. A. Meade, C. B. Price Company, Inc.; Matthias J. Weis; O. W. Moore; Harry Reichenbach, Equity Pictures Corporation; Jack Cohn, HallRoom Boys Photoplays; Joseph Hopp, Chicago exhibitor; H. H. GiU; C. E. Eckels, Capital Film Company; Sam Werner, United Film Service; H. Lande, Quality Film Service; S. L. Barnhard, Capital Film Company; C. Haverdale; Louis Burston, Burston Films, Inc.; Harry Sherman; Fred B. Murphy; Martin J. Quigley. Exhibitors Herald; A. G.: Whyte, Empire State Film Corporation; H. E. Belford. M. D. Crandall, Equity Pictures; Irving M. Lesser, Sol Lesser; Frank J. Warren, Standard Film Corporation; Murray W. Garsson, Foundation Film Corporation; R. M. Savini, -^:! iru:r:i i; >. 'r~ ' 'I'riCLUiunrun iM:i:iEiii!Lr:iiin]iriir:Lii!tiiirii!']T;ntiLiTi[nirrii[TiiriiT[i[iiTLi:i!iiT kmi<r:i ;Mijrir'ti;]:inr:[itii ini.L:[i:iiruiiit4i.TiiitiTTiiriiiMi[T:[:i:Lu:i:imTniT:m:^:h<r:ririr<iTT:LCT: iri:irii(f mTrmmniTiRit tin [ : .i;j [iniiTnmiiTTTminrnvtTanJBiaaMkanHCaMMMMMaHMHMaHBBHMaMaHBMH Franchise Holders In F. F. E. of A,, Inc. A. g. wiivri:. Empire State Film Corporation, \en York < il> — \in lurk State, \r« lurk < it> :in«l Northern >ew Jersey. SAMUEL v. GRAND. Federal Feature Film Corporation* Boston. Haas. — New England st.-it,-*. B. AMSTERDAM, Masterpiece Film Attraction*, Philadelphia— Eastern Pennsylvania mid Southern Bfevi Jersey. H. LANDE, Quality Film Service, Pittsburgh, Pa. — Western Pennsylvania and West Virgrlnla, HARRY CHARNAS, Ntan<l:iril Film Service Company, Cle*veland, O. — Michigan. Ohio and Kentucky. R. M. SAVINI, R. M, Savini Films. Inc., Atlanta. Ga. — North and Sonth Carolina, Georgia. Florida, Alabama and Tennessee. ABE DRESNER, Exhibitors Film Exchange. Washington, D. C. — Delaware. Maryland, Virginia and District of Colombia. J. E. PEARCE, Pearce Films. Xew Orleans, La. — Louisiana and Mississippi. R. D. LEWIS. R. D. Lewis Film Company. Oklahonin Citv — Texas, Oklahoma and Arkansas. F. W. THAYER, Merit Film Corporation, Minneapolis — Minnesota and North and South Dakota. RALPH WEI |s||.|\, Mi,l-\\,si Distributing Company. Hilwa nkee — Wisconsin. s \ M WERNER, United Film Service. St. Louis — Eastern Missouri. AL KAHN, Crescent Film Company, Kansas City, Mo, — Kansas and Western Missouri. H. E. KYLER, Supreme Photoplays, Denver— Colorado, \nv Mexico, Wyoming, Utah and Southern Idaho. J. J. ALLEN, Allen Brothers, Toronto, Canada — Canada. M. J. FRISCH, A. H. Blank Enterprises, Des Moines, la. — Iowa and Nebraska. D. J. CHATKIN, Consolidated Film Exchange* San Francisco and Los Angeles— California, Nevada and Arizona. J. L. FRIEDMAN. Celebrated Players Film Corporation, Chicago — Illinois and Indiana. -.IIIIIIIIIIIIIIIIIIIIIIIINIIIllllllllllinillilllUIIMIlllllinUlin