Exhibitors Herald (Apr-Jun 1920)

Page scan 000329 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1920)
Leaf #:
000329
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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April 24, 1920 EXHIBITORS HERALD 19 REELCRAFT PICTURES ALICE HOWELL A HOWL OF HILARIOUS LAUGHTER FROM START TO FINISH IN EVERY ONE OF HER TWO REEL COMEDY FEATURES, TWENTY-SIX IN THE SERIES. ASK AT OUR NEAREST EXCHANGE REELCRAFT PICTURES CORPORATION (R. C. CROPPER. PRES.) BOSTON, MASS. Arrow Film Co. 48 Piedmont St. BUFFALO. N. Y. Dooley Exchange. Inc. 338 Pearl Street. CHICAGO. ILL. Reelcraft Pictures Corp. 207 S. Wabash. DALLAS, TEXAS. R. D. Lewis Film Co. l9l3'/2 Commerce St. DAVENPORT, IOWA. Magnet Film Co. 418 Harrison St. INDIANAPOLIS. IND. Reelcraft Pictures Corp. 109 West Maryland St. KANSAS CITY, MO. Crescent Film Company. 315 Gloyd Bldg. LITTLE ROCK, ARK. R. D. Lewis Film Co. 106 South Cross Si. LOS ANGELES. CAL'. Consolidated Film Corp. 738 South Olive SL MINNEAPOLIS. MINN. Reelcraft Pictures Corp. 357 Loeb Arcade. MILWAUKEE, WIS. Reelcraft Pictures Corp. 172 Second Street. NEW YORK CITY. Reelcraft Pictures Corp. 729 Seventh Ave. OMAHA. NEB. Magnet Film Co. OKLAHOMA. OKLA. R. D. Lewis Film Co. 114 South Hudson St. PITTSBURGH, PA. S. & S. Film &. Supply Co. 414 Penn Ave. SAN FRANCISCO CAL. Consolidated Film Corp. 90 Golden Gate Ave. SEATTLE, WASH. Greater Features Co. 2020 Third Ave. SYRACUSE. N. Y. Dooley Exchange, Inc. 445 South Warren St. ST. LOUIS. MO. United Film Service. 3628 Olive Street. SAN ANTONIO, TEXAS. R. D. Lewis Film Co. lay, Soledad St. REELCRAFT PICTURES