Exhibitors Herald (Apr-Jun 1920)

Page scan 000609 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1920)
Leaf #:
000609
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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May 8, 1920 By all Odds the Biggest Money Maker of the Serial Field EXHIBITORS HERALD Because — Juanita Hansen, the beautiful, is the star. Because — it throws upon the screen intimate views of more varieties of the wildest beasts than have ever been gathered together before. Because — it is written with the end in view of keeping the audience up and going for every single second it is flashing across the screen. Because — it is wonderfully produced, gorgeously directed and jam full of thrill after thrill for 15 solid chapters THE LOST CITY IS THE BIGGEST MONEY MAKER OF THE SERIAL FIELD. 103 Celebrated Players Film Corp. Now Booking Indiana Illinois 1 1 ■ci; ■ »& . -.<• &&&& mi