Exhibitors Herald (Apr-Jun 1920)

June 5, 1920 EXHIBITORS HERALD 45 Expect World-Wide Attendance at Convention of Screen Advertisers Harry Levey, President of the Organization, Will Make Principal Address at Two-Day Gathering in Indianapolis, June 7 and 8 (Special to Exhibitors Herald) IXDIAXAPOLIS, May 25. — The convention of the Screen Advertisers' Association of the World on June 7 and 8, will be attended by persons interested in this method of advertising from all parts of the world. This meeting will be coincident with the gathering of members of the Associated Advertising Clubs of the World. Forceful Program Arranged Harry Levey, president of the organization who is considered largely responsible for the present development of the industrial and educational motion picture, has arranged a forceful program for the two days. Great stress will be laid upon the value of the screen as an advertising medium of the best kind. Mr. Levey will make the principal addresses of the sessions. The convention will be called to order on Monday afternoon. June 7, when the president, who also is manager of the industrial and educational departments of Universal Film Manufacturing Company, will speak on "A Dream Realized." A general discussion will follow this address. Tim Thrift, advertising manager of the American Multigraph Sales HARRY LEVEY President of the Screen Advertisers Association, is arranging program for Indianapolis convention. Company, and chairman of the motion picture committee of the National Advertisers Association, will deliver an address on "What I Have Learned About the Motion Picture Medium." Leitch to Speak Another important speaker at the opening session will be John Leitch, author of "Man to Man." who will speak on "The True Mission of the Motion Picture." The Tuesday session will open at 2 o'clock with another address by President Levey on "Guaranteed Circulation with the Motion Picture Medium." A discussion will follow and this in turn will be followed by an "experience meeting" in which short addresses will be made by advertising managers giving their experiences with the motion picture medium. The advertising managers who will speak are G. L. Sumner, International Correspondence Schools; W. B. Griffith, Holmes & Edwards Silver Company; J. H. Weddell. Firestone Tire & Rubber Company; Paul Eing, Critchfield & Company: G. U. Radoye, Haines Motor Car Company; L. E. Honeywell. National Acme Company. The meeting will adjourn following the "experience meeting." Screencraft Affairs Are Being Probed by State Labor Bureau (Special to Exhibitors Herald) LOS ANGELES, May 25.— The State Labor Bureau is investigating the affairs of the late Screencraft Corporation, which suspended work at Culver City recently after four weeks of work. C. W. Holbrook, special agent of the State Labor Bureau, is quoted in the local oapers with saying that labor claims to the amount of $1,000 have been filed against the company. Complicating the difficulties in which the Screencrafters find themselves, the State Corporation Commission has revoked their permission to sell stock and Mrs. Carrie P. Hutchinson, author of "The Great Physicians." which was the first picture started, has filed suit for $7,216.27, alleging failure of the corporation to fulfill its obligation to her. Robert Poole Joins Harold Bell Wright (Special to Exhibitors Herald) LOS ANGELES, May 25.— Robert Poole, who has been managing director of the California theatre ever since Samuel Rothapfel went east, has resigned to become associated with the Harold Bell \Y right production activities. Bert St. John, former manager of Clune's Auditorium, has been named his successor. Grauman to Show "Big Four" Films (Special to Exhibitors Herald) LOS ANGELES, May 25. — Sid Grauman has contracted for the United Artists productions to be given long runs in his Rialto Theatre. Edward J. Shalvey Of V. B. K. Film Company Dies After Operation Edward J. Shalvey, president of V. B. K. Film Corporation, i roducers of Paramount-Drew comedies, died last Wednesday at the Post Graduate Hospital in New York. Mr. Shalvey was recovering from a serious operation when he suffered a reaction which resulted in his death. In the amusement business Mr. Shalvey was actively identified with Amedee J. Van Beuren. In addition to his executive position with Y. B. K. Corporation, he was treasurer of AyY'eeBee Corporation, producers of Ernest Truex two-reel comedies; secretary of Notlek Amusement Company, and secretary of Van-Kelton Amusement Corporation. OneHalf Interest in Auditorium, Dayton, O. Purchased by Aschers (Special to Exhibitors Herald) DAYTON. O., May 25.— Half interest in Auditorium Amusement Company, which owns the Auditorium theatre here, has been purchased by Ascher Brothers, Chicago, who control a chain of playhouses. The Auditorium theatre was completed several months ago at a cost of several hundred thousand dollars, and is recognized as one of the most beautiful motion picture theatres in Ohio. In a statement issued Friday, Nathan Ascher, head of the Chicago firm, said, "We have purchased a half interest in the Auditorium theatre, which will be known as Ascher's Auditorium. We will operate it as a motion picture theatre 'de luxe.' " The Auditorium Amusement Company is capitalized at §50,000. The price paid by the Ascher interests was not announced. The building itself was not involved in the deal. Ida May Park Heads Own Producing Unit Formed by Callaghan (Special to Exhibitors Herald) NEW YORK, May 25.— Plans for organization of Ida May Park productions in recognition of the achievements of Miss Park in directing Bessie Love's "The Midlanders," are announced by Andrew J. Callaghan, head of the Los Angeles company featuring Miss Love. Miss Park has been engaged, together with Joseph de Grasse, to direct the second film offering of Miss Love. Though her original plans called for the direction of Bessie Love in her first big screen adaptation, Mr. Callaghan was so gratified by her unusual work that he now is planning the formation of a Callaghan unit devoted entirely to the work of this distinguished woman director. The formation of the Ida May Park productions will not interfere with the existing arrangements whereby Miss Park again will act as co-director with Joseph de Grasse in the production of Bessie Love's second Callaghan photoplay.