Exhibitors Herald (Apr-Jun 1920)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1920)
Leaf #:
0001264
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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24 EXHIBITORS HERALD June 26, i920 4 Grea t A udien ce A ppea I! ' ' That's what S. Barrett McCormick says of Mayflower Photoplay Corporation's Presentation of The Allan Dwan Production A Splendid Hazard Read his telegram: 1920 JUNE 8 AM 8 23 INDIANAPOLIS IND J D WILLIAMS FIRST NATIONAL EXHIBITORS CIR. 6 AND 8 WEST 48th STREET, NEW YORK CITY ALLAN DWAN PkODUCTION OF A SPLENDID HAZARD AT PREMIER PRESENTATION AT CIRCLE THEATRE THIS WEEK ACCEPTED BY PRESS REVIEWERS AND AUDIENCES AS ONE OF THE HIGH LIGHTS OF SCREEN ART DWAN'S MASTERFUL DIRECTION OF THE FASCINATING STORY WHICH COMBINES ALL ELEMENTS OF AUDIENCE APPEAL ASSURES ITS FINANCIAL SUCCESS WALTHALL'S WORK PROCLAIMED GREATEST OF HIS CAREER CONGRATULATIONS TO MAYFLOWER DWAN WALTHALL AND FIRST NATIONAL S BARRETT McCORMICK From the famous novel by Harold MacGrath Directed by Allan Dwan A First National Attraction a Fmmchis^ everywhere