Exhibitors Herald (Jan-Mar 1920)

Record Details:

Title:
Exhibitors Herald
Date:
Jan-Mar 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jan-Mar 1920)
Leaf #:
0001199
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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March 13, 1920 E X H I B I TO R S II H KALI) 21 JOSEPH LEVERING presents HIS TEMPORARY WIFE By Robert Ames Bennet Directed by Joseph Levering With an all-star cast / RUBYE De REMER J EDMUND B REESE 1 MARY BO LAND \ EUGENE STRONG \ W.T. CARLE TON Rubye tie Remer is a famous beauty from the Ziegfeltl ff Follies" and was the star of Rex Beach's " The Auction Block." Edmund Breese, one of the best known stars of the stage and known through a dozen big photodramas. Marv Boland. star of both the theatre and the screen. These are names and reputations in an all-star cast that exhibitors have been quick to seize upon for advertising and exploitation. First run bookings of "His Temporary Wife" have been instantaneous throughout thecountry. The picture points the way to powerful advertising possibilities. WW. H0DKINS0N CORPORrVnON 527 Fifth Avenue , New York. City Distributing through PATHE Exchange, Incorporated