Exhibitors Herald (Jan-Mar 1920)

Page scan 0001200 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Jan-Mar 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jan-Mar 1920)
Leaf #:
0001200
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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EXHIBITORS HERALD March U. \<)?() DYART ICTTOWS feh PRODUCTIONS fe The Time is Up! What are you going to do about it: We are niming straight at you Mr. Exhibitor. We've only one subject to talk about — Comedy art "Pictures FROM time to time in these pages we have endeavored to convince you that you must not overlook "Comedvart" Pictures, that wonderful combination of comedy, scenic art, and "Memories," a triumvirate triumphant. . Sales have started with a tremendous rush. The releasing date is almost at hand. Now then — are you going to adopt the "waiting policy" or are you ^<>in£ to be among those on the ground floor? Preparation is Half the Battle and "Comedvart" is the Forerunner of Preparedness MR. EXHIBITOR you must act now. The opportunity is yours to grasp, to hold and to profit thereby. You have our stamped addressed postcard so your reply is prepaid. Therefore it costs you nothing to find out. Will you write us today? Special Pictures Corporation H. NV. Hellman Building Los Angeles, California