Exhibitors Herald (Jan-Mar 1920)

Record Details:

Title:
Exhibitors Herald
Date:
Jan-Mar 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jan-Mar 1920)
Leaf #:
0001201
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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March 13. 1920 EXHIBITORS II ERA T.I) 23 PRODUCTIONS Consider These Facts "COMEDY ART" Pictures are 2000 leet in length, a combination that establishes a perfect balance tor your ieature. There is nothing like "Comedy art ^ It is supreme, powerful, convincing. What is "Comedyart" IT has three component parts — 1 400 feet of comedy, 400 feet of scenic art and 200 feet of "memories." The Comedies Variety is the fundamental principle of the comedies. Something different, absorbing— always with a punch. "Sameness" is forgotten, unknown in "Comedy art." The Scenic Art Incomparable inspiring beauty marks each foot of Scenic Art. Who can resist the impelling force of Nature: Who can resist the teast of unmatched artistry of color in Scenic Art? There is no other method of tinting and toning that will compare with what we have to offer. Memories The heritage of the masses rich and poor alike, is the "memory" of the yesterdays. It is a little short subject, at once appealing, refreshing, invigorating. Ackno wledged to be a super-idea that is in advance cf the times. Will You Act Now? Special Pictures Corporation H. W. Hellman Building Los Angeles, California