Exhibitors Herald (Jan-Mar 1920)

36 EXHIBITORS HERALD March 13, 1920 Just Who Do You Suppose She Is? This New Star That Realart Has Name Has Been Withheld by Company in Order That Trade Might Make Its Guesses New Player Is Said to Have Large Following Who is she? That was the question exhibitors and the trade generally were asking following an announcement that a new star had been obtained by Realart Pictures Corporation. The name of the young woman was withheld in order that the trade might make its guesses. For several weeks past, according to the announcement from the offices of the company, Realart has been conducting a teaser campaign on this subject, directed to its branch managers. In successive letters meager information was given about the new star and managers were trying to identify her. Glimpses of New Star Advertisements give glimpses of the new star in various poses and limited data concerning her career. Her eyes, mouth, profile, hair, legs and arms were presented under the caption, "Can You Put Her Together?" Her birthplace is said to be Pennsylvania and her age is given as "permanently eighteen." Her eyes are described as "deep blue," her hair "very golden" and her height as "a quarter past five." She is said to have been discovered by Cecil B. de Mille "not so long ago," and among her qualities are listed "striking beauty, winning personality, studiousness and natural ability." Satisfaction Is Expressed Officials of Realart Pictures Corporation expressed great satisfaction over the signing of the new star, which, it was said, was effected in competition with several other producing organizations. The news follows announcements that Realart has arranged with Mayflower Photoplay Corporation for R. A. Walsh Productions and Charles Miller Productions, both of which were announced within the last six weeks. "In obtaining this new star," according to President Morris Kohn, "Realart has simply 'put one over.' We have jumped like a competitive market and carried off the prize that a number of others were seeking — only we got there first. Has Large Following "This new star already has a large personal following. She is a thoroughly experienced and capable actress. Her beauty and personality and ability have brought her to her present position and are going to carry her to greater heights under Realart. "Exhibitors will recall the predictions we made concerning Constance Binney last fall. Every promise we made is being fulfilled. There is no record of the new star's first picture that can be compared to that of Miss Binney in 'Erstwhile Susan.' She has created a favorable impression among exhibitors everywhere— an impression that will be strengthened by her second production, "The Stolen Kiss." Some Have Guessed "The replies of branch managers to our teaser letters indicate that many have guessed the identity of the young woman. Our belief that she was on the threshold of stardom is being confirmed. "On the clues that are furnished, the trade is given a guess. Out of iavorite actrcsse> considered worthy of stardom let exhibitors select five they feel lead the list. Then let them put the list away and when the young lady's name is published, bring it out and see if she isn't at the head or near it." Board of Censorship Condemned in Letters Jensen and Von Herberg Have Requested Public to Write Opinions on Subject PORTLAND, ORE.— Letters received by Jensen and Von Herberg, managers of tlie Columbia, Liberty, Majestic, Star and People's theatres, condemn the present local board of censorship. These messages were written by business men and women connected with well-known firms, housewives and others in response to a request by the exhibitors for public expressions on the subject Persons complying with the request also were asked to give expression on a substitute board consisting of a representative from the city, one from film interests and one to be chosen by the two. A paid secretary would control the board. One letter, which was a typical answer, was written by Godfrey B. Watson. He says: "I am in harmony with you in the selection of censors. Many pictures of which the censorship has cut out some parts are absolutely harmless and in general the public has an ill feeling toward the management instead of toward the censors for showing only part of the story." J. L. Friedman to Show The "Lost City" Serial At Luncheon March 8 J. I.. Friedman, of the Celebrated Players Film Corporation, is arranging for a special showing of the first three episodes of the serial, "The Lost City," next Tuesday at the LaSalle Hotel, Chicago. The screening of the picture, which will take place at 1 p. m., will be preceded by a luncheon in the Red Room, at 11:30 o'clock. Invitations have been sent to exhibitors and representatives of the press to attend the first showing of the serial in Chicago. Committees Named for Milwaukee F. I. L. M. Ball The first annual ball of the F. I. L. M. Association of Milwaukee will be held at the Auditorium on April 24. George Lcvine, Universal; Roy Langford, Wisconsin Theatre Supply Company; I. P. Rink, Super Attractions, and Ray Smith, Ray Smith Company, are on the press and arrangements committee; Walter A. Baier, Baier Film Company, will handle the publicity. On the reception committee are Larry Stiles, Bee Hive; Jack Camp. Metro; and Bert Hadfield, Wisconsin Film Company. Draw Plans for Goodno GLENDALE, CAL— Plans are being drawn for a theatre to be erected by Dr. W. C. Goodno on Brand boulevard. The house will be 75 by 180 feet and will cost $T5,000. Form Airdome Company MOUXDSVILLE, W. VA.-The Moundsville Airdome Company has been formed for the purpose of erecting an open air theatre on the Koontz property. STAR GOES OVER STUDIO PLANS Left to right — Richard Willis, Chas. Ray, Sr., father of star, Charlie Ray, Architect Nance and Albert E. Kidder, assistant studio manager. A big addition to Mr. Ray's studios, Los Angeles, is to be built to take care of production on forthcoming pictures to be presented by Arthur S. Kane through First National