Exhibitors Herald (Jan-Mar 1920)

Record Details:

Title:
Exhibitors Herald
Date:
Jan-Mar 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jan-Mar 1920)
Leaf #:
0001276
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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98 E X < ) k s j i e k a l n March 13, 1920 Good Pictures — Well Advertised are the essentials of real success. No exhibitor who does not center his efforts upon these phases of his business can expect to rank with the leaders. No exhibitor who depends wholly upon good pictures to build up his business can rightly consider his work well done. The advertising phase of the exhibiting business is discussed in practical terms for the service of subscribers in our department— Exhibitors Advertising TYRAD PICTURES, INC. 'And the Children Pay," seven refels, with Garrett Hughes "Your Wife and Mine," five reels. "Human Passions," five reels. The Red Viper," six reels, with Gaiett Hughes. "It Happened in Paris," five reels. 'Broken Hearts," five reels. Johnny Dooley Comedies, two reels, monthly. UNITED ARTISTS CORPORATION Sept. 1 — "His Majesty, the American," eight reels, with Douglas Fairbanks Oct. 20 — "Broken Blossoms." six reels, D. W. Griffith production. Dec. 29— ''When the Clouds Roll By," six reels, with Douglas Fairbanks Ian. 18 — "Pollyanna," six reels, with Mary Pickford. UNITED PICTURE THEATRES Oct. 19 — "Her Game," five reels, with Florence Reed. "The Eternal Mother," with Florence Reed. "The ( orsican Brothers," seven reels, with Dustin Farnum. UNIVERSAL FILM MFG. COMPANY I M \ I MS » I. I I . VI I HKS Nov. Nov. Nov. Dec. Dec. Dec. Dec. Jan. Jan. Ian. Jan. Feb. Feb. Feb Feb 8 — "The Rider of the Law," six reels, with Hatry Carey. 10 — "The Trembling Hour," six reels with Helen Jerome Eddy 17 — "His Divorced Wife," five reels, with Monroe Salisbury. 1 — "Under Suspicion," five reels, with Ora Carew. 8 — "Lasca," five reels, with Edith Roberts and Frank Mayo. 15 — "A Gun Fighting Gentleman," five reels, with Harry Carey 29 — "The Pointing Finger," five reels, with Mary MacLaren. 6 — "The Day She Paid," five reels, with Francelia Billington. 12 — "The Triflers," six reels, with Edith Roberts. 19 — "The Phantom Melody." five reels, with Monroe Salisbury. 26 — "Market Men," five reels, with Harry Carey. 9 — "Rouge and Riches." five reels, with Mary Macl.aren. — "The Prince of Ave. A," five reels, with James Corbett. — "The Peddler of Lies," five reels, with Frank Mayo. — "The Forged Bride," five reels, with Mary MacLaren. JEWEL PRODUCTIONS 'The Right to Happiness," eight reels, with Dorothy Phillips. "Forbidden." six reels, with Mildred Harris. "Blind Husbands," seven reels, with Eric Stroheim. VITAGRAPH "The Winchester Woman," five reels, with Alice Joyce. "In Honor's Web," five reels, with Harry T. Morey. "A Fighting Colleen," five reels, with Bessie Love. "The Black Gate," five reels, with Earle Williams. "The Combat," five reels, with Anita Stewart. "The Golden Shower," five reels, with Gladys Leslie. "The Tower of Jewels," five reels, with Corinne Griffith "The Darkest Hour," five reels, with Harry T. Morey. 'Pegeen," five reels, with Bessie Love. "When a Man Loves," five reels, with Earle Williams. "The Sins of the Mother," five reels, with Anita Stewart "The Midnight Bride," five reels, with Gladys Leslie. "Human Collateral," five reels, with Corinne Griffith. "The Birth of a Soul," five reels, with Harry T. Morey "The Juggernaut," five reels, with Anita Stewart. "Deadline at Eleven." five reels, with Corinne Griffith. "The Flaming Clue," five rajels, with Harry T. Morey. VITAGRAPH SPECIALS "Daring Hearts," six reels, with Bushman and Dayne "The Gamblers." six reels, with Harry T. Morey. "The Wolf," six reels, with Earle Williams. "The Climbers," six reels, with Corinne Griffith. "The Vengeance of Durand." seven reels, with Alice Joyce. "Slaves of Pride," six reels, with Alice Joyce. "The Fortune Hunter," seven reels, with Earle Williams. "The Sporting Duchess," seven reels, with Alice Joyce. O. HENRY SERIES "The Day Resurgent," two reels, with Gypsy O'Brien. "The Roads We Take," two reels, with Jay Morley. "The Church With an Overshot Wheel," two reels, with Ethel Fleming. "While the Auto Waits," two reels, with Ethel Fleming. "Tellmache, Friend," two reels, with Kate Price. "The Dream," two reels, with Alice Calhoun. "The Call Loan,'' two reels, with Jay Morley. "A Philistine in Bohemia." two reels, with Edna Murphy. An Advertising Service for the Exhibitor Let us kelp you do advertising that will get you results. We SPECIALIZE on theatre advertising EXCLUSIVELY that's why we do it better. :-: :-: DODGERS LITHOGRAPHED BANNERS PROGRAMS TYPE ONE SHEETS SEND FOR SAMPLES The National Poster & Printing Co. 506 South Wabash Ave., Chicago PRINTERS EXCLUSIVELY FOR THE THEATRE