Exhibitors Herald (Jan-Mar 1920)

Record Details:

Title:
Exhibitors Herald
Date:
Jan-Mar 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jan-Mar 1920)
Leaf #:
0001278
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 04, 2024
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TMY DUST K THE'sh ortest distance between two points might be a straight line, on paper, — but Wallace Reid covered with dust at the wheel of this Paramount Artcraft speed Picture, will tell you that it's thecurves'that'eount ! When the telegraph poles look like the teeth of a comb, when the speedometer is deliriously checking off a mile every thirty seconds or so — then it s sure you're going to win or smash! If you saw Wallace Reid in "The Roarin' Road" or "Double Speed"you have some idea of the pace he hits in "Excuse My Dust", but here there's a girl as well as gasoline, and she doesn't quite like this do-or-die stuff. Climb aboard anyway — Paramount invites you — and get the genuine sensations from behind that dithering wheel. Jesse L. Lasky Presents WALLACE REID "EXCUSE MY DUST" Adapted from the Saturday Evening Post story t"The Bear Trap", by Byron Morgan Directed by" Sam Wood ' Scenario by Will M. Ritchey jjj: FAMOUS PLAYERS -LASKY CORPORATION JjW. This is the Full Page Advertisement which will appear in the Saturday Evening Post March 20.