Exhibitors Herald (Jan-Mar 1920)

Page scan 0001296 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Jan-Mar 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jan-Mar 1920)
Leaf #:
0001296
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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We Thank You! HE things that really count in this things there isn't money enough on earth to buy. Hence Realart finds more satisfaction in these few voluntary lines from THE EXHIBITORS HERALD of January 3, 1920, than could be squeezed from realms of inspired publicity: " 'What kind of pictures will they maker' is the natural exhibitorial question when a new producing company is launched. 4 What kind of ad. service will they give?' is a question once unvoiced that is coming to be of more and more importance It may now be recorded that the press material provided with Realart Pictures is altogether in keeping with the announced policy of that organization Add that the material is at once artistic and practical, that its appeal is directed to no single class, that the exhibitor of high and low estate can use it with equal facility, and the quality of Realart advertising material is established." But Realart's service men don't claim all the credit! There's something, you know, in having pictures to work with that are themselves an inspiration to unusual endeavor. those you can't buy — REALART PICTURES CORPORATION 469 Fifth Avenue New York City