Exhibitors Herald (Jan-Mar 1920)

Page scan 0001297 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Jan-Mar 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jan-Mar 1920)
Leaf #:
0001297
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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March 20, 1920 EXHIBITORS HERALD THE LOUIS BURSTON WONDER SERIAL PRESENTING SCREENDOM'S FAVORITES 19 KING BAGGOT with GRACE DARMOND and RHEA MITCHELL tA MCE AS WELl kKNOVVN AS THE tM4N IN THE MOON IS ALREADY ALMOST ALL SOLD!!! Leads in Advertising Value Leads to the Box Office Leads to Crowds Leads to Dollars Leads alTCompetitors Leads in Exciting Incidents Leads in Beautiful]Backgrounds Leads in Superb Acting Leads in New Situations Leads in Surprise Effects Leads in Beauty of Feminine Principals Leads in Dramatic Suspense Leads in Daring Acting Leads in Camera Cunning Leads in Prominence of Stars Leads in Interest for Adults Leads in Fascination for Women Leads in Appeal to Juveniles Leads in Praise of Press Leads in Praise of Audiences Leads in Sensational Staging PRODUCED UNDER THE PERSONAL SUPERVISION OF LOUIS BURSTON DIRECTED BY W. S. VAN DYKE Address All Communications to W. H. PRODUCTIONS, 71 West 23rd St., New York