Exhibitors Herald (Jan-Mar 1920)

March 20, 1920 EXHIBIT (3 RS HERALD 29 Schoenstadts To Build Costly Picture Theatre In Hyde Park $1,500,000 to be Expended on 3,500-Seat Playhouse, Which Will Be Among the Most Beautiful Amusement Places in Country A motion picture theatre costing $1,500,000, which will scat 3,500 people and will be among the most elaborately appointed amusement palaces in the world, is to be constructed at Hyde Park boulevard and Blackstone avenue by Schoenstadt and Sons, well known Chicago exhibitors, who now own and operate five theatres on the southwest side of Chicago with a combined seating capacity of 5,546. Building Permit Has Been Issued The building permit has already been issued by city authorities and ground will be broken early in April. The theatre is included in a structure, the entire cost of which will be nearly $4,000,000. Plans provide for a hotel with 450 rooms which will represent an investment of $2 000000. The ground, 150x300 feet, cost $225,000. There is no producing or distributing company interested in the venture. The suggestion of this possibility brought an emphatic denial from Mr. Schoenstadt. "Every Schoenstadt theatre is owned outright by the Schoenstadts," he declared, "We play the best pictures of all of the distributing companies. We are absolutely independent." Have Extensive Plans for Future The announcement is particularly important in view of the fact that the Schoenstadts will open in April their new Brighton theatre, 42nd street and "Archer avenue, which represents an investment of $250,000 and now operate five theatres on the southwest side of Chicago. Two more theatres will be opened on the south side of Chicago by the firm in the earlv fall. Each will have a seating capacity of at least 2,500. The theatres which the Schoenstadts now operate are: Atlantic, 26th and Crawford, seating 2,000; the Boulevard, 55th and Ashland, seating 1,100; the Halfield, 55th and Halsted, seating 1,200; the Archer, 35th and Archer, seating 1,000, and the Palace, 47th and Ashland, seating 246. Operate One House 13 Years The Palace theatre has been owned and operated by the Schoenstadt thirteen years. It is probably the only motion picture theatre in the United States, which has been in continuous operation under the same management for a period of that length. HERMAN SCHOENSTADT Chicago exhibitor who is to build a $1.500,0*0 theatre seating 3,500 in the Hyde Park district. Its operation is not entirely a matter of sentiment, Herman Schoenstadt declares. It has always paid a good return on the investment. Baker Resigns Post As General Manager Of Universal, Report LOS ANGELES, March 8— Tarkington Baker, general manager of Universal who has been in charge of Universal City since November, has resigned, according to report current here. Mr. Baker was connected with Universal in New York for some time prior to coming to California. Following 'the resignation of Harry Kline as manager of Universal City last fall, Mr. Baker came on from New York with a view to re-arranging the scheme of operation at the studio. The managership of Universal City is regarded as one of the most difficult positions in the producing end of mo TARKIXGTOX BAKKR Who is reported to have resigned as general manager of Universal. He has been in charge of Universal City since last November. tion pictures and as Mr. Baker had no previous experience in production matters his resignation is not altogether unexepected. Passaic, N. J., Theatre Company Incorporates PASSAIC, N. J.— Capital Theatre, Inc., has just filed incorporation papers in the office of the county clerk at Petterson. The company is incorporated for $600,000, each of the stockholders having 1,000 shares at $5 each. The agent of the company is Samuel E. Harris. The stockholders are Samuel Harris, Theodore Harris and Martin D. Harris. What Exhibitors Jive Saying JIboufi —EXHIBITORS HERALD— "If the coming 3'ear sees as much improvement in 'Exhibitors Herald' as this past one has, you will sure be in a class by yourself. All the news without so much bull is a great relief." — R. J. Relf, Star Theatre, Decorah, la. * * * "I am delighted with 'Exhibitors Herald' — truly it covers the entire field. 'How to Advertise' and 'What the Picture Did for Me' each week are well worth the subscription price in gold." — George A. Rea, Forum and Orpheum theatres, Hillsboro, Ohio. * * * "I am more than pleased with 'Exhibitors Herald.' It is just what every exhibitor needs. I read with great interest 'What the Picture Did for Me,' " — John I. Saunders, Cheney theatre, Cheney, Kans. * ♦ "Enclosed find check for subscription to 'Exhibitors Herald.' It is worth twice the amount charged for the subscription." — L. V. Kelley, Wapazo theatre, Faith, S. D. * * * "Reading the 'What the Picture Did for Me' department of 'Exhibitors Herald' is the only sure way to find out what a picture is worth to you. It is dollars and cents to every exhibitor — a real bank account — cash already counted." — Harry Pace, Lyric theatre, Orange City, la.