Exhibitors Herald (Jan-Mar 1920)

34 E X HIBITORS HERALD March 20, 1920 VITAGRAPH S POPULAR STAR ALICE JOYCE, unlike many celebrities of the screen, has refrained from changing companies every two or three weeks. Miss Joyce started in pictures with Kalem, then joined Vitagraph and has remained with that company ever since. Joyce fans are legion. Title "Harvest Moon," Version of Thomas Play Starring Doris Kenyon The final scenes of the Deitrich-Beck production, "The Harvest Moon," starring Doris Kenyon, for Hodkinson publication, has been completed at the Leah Baird Studios at Cliffside, N. J. J. Scarle Dawley, who directed, and Theodore C. Deitrich are cutting, editing and titling the picture. "The Harvest Moon" is a picturization of Augustus Thomas' great play of the same name, which ran for an entire season at the Garrick theatre in New York, was played for three seasons in practically every city in the country by road companies and has been presented by many stock companies. The story has a tremendous theme dealing with the power of suggestion for" good or evil and is replete with tofts/ and dramatic situations, and is said to/>e amazingly beautiful in artistic surrdi/ndings. Some wonderful lighting effects are said to have been used to demonstrate the psychology of light upon\suggcstion. \ Supporting Miss Kenyon are Wilrked Lytell, George A. Lessey, Earl SchencV Peter Lang, Marie Shotwell, Stuart Robson, Grace Barton, Marcia Harris, Mrs. E. M. Holland, Fred Radcliffe, E. H. Leffler, Ellen Olson, Swedish emotional actress who is making her first picture in this country, Daniel Pennell and Fred Kallgren. Berst Turns Efforts To Active Production United Officials Plan To Buy Or Build Studio Located Centrally In N. Y. Now that J. A. Berst, president of Jnited, has completed all details, transfers and other matters pertaining to the acquiring of Triangle Exchanges and pictures, he announces that he is able to turn his attention to active production activities. In a recent announcement he indicates that he has many interesting things in view for United Pictures Productions Corporation. United officials, it is said, are looking over various sites for a studio with the idea of either buying or building one that will be centrally located in New York or easily reached by the city's subways. In the past United features have been filmed on the Coast at the Astra Studios and at the studios of the Tribune Productions in New York. President Berst is gathering photodramatic material and much of it is >.aid to be already in shape for filming. The organization recently purchased the screen rights to "The Mayfair Mystery," an English melodrama. United also owns the picture rights to "The Curious Case of Marie Dupont," the novel by Adclc Luehrman which originally was run serially in Every Week and The Associated Sunday Magazines, later published in book form by the Century Company and recently syndicated by the Xeiu York Evening World. This will serve as a starring vehicle for Florence Reed. As was announced some few weeks ago, United Picture Productions Corporation intends to make twenty-five features during the next twelve months. Filming will go ahead the moment a studio is decided upon or should one already built not be bought, a suitable studio will be rented until United's own plant can be put in operation. Modesto Firm Putting $250,000 In Project MODESTO. CAL.— The Golden West Amusement Company is spending $250,000 in the erection of a new theatre in Tenth stree^___M — L^Markowitz, president of^fFfe organizatTlm. announces thatyr^^JS.OOO organ will bKinstalled. The building will be completed on ^fugust 1. >v Hyman Resigns from Hyman Attractions Arthur S. Hyman has resigned as vice president of the Arthur S. Hyman Attractions, which conducts independent film exchanges in Chicago and Detroit, and has severed all connection with the firm. The policy of this firm will remain the same and they will operate under the name of the Arthur Hyman Attractions. Leases Goshen Playl GOSHEN, IND.— The new motion picture theatre being erected here has been leased by Newton A. Calbeck of Nappanee. The theatre will cost $50,000.