Exhibitors Herald (Jan-Mar 1920)

March 20, 1920 EXHIBITORS HERALD 35 Two Eminent Authors Pictures are Elevated to Specials by Goldwyn "The Silver Horde" and "Dangerous Days" to be Published as Seven-Part Features— Will be Backed by Great Advertising Campaign Two Goldwyn pictures, recently announced among forthcoming publications, have been elevated to the class of specials, according to Goldwyn officials, and they will be backed by the greatest exploitation campaign ever placed behind one of the company's productions. The pictures are Rex Beach's "The Silver Horde," directed by Frank Lloyd, and Reginald Barker's production of Mary Roberts Rinehart's novel, "Dangerous Days." Both will reach exhibitors in seven reels, not because that length was decided upon before the productions were started, it is said, but because the stories demanded seven reels for their full expression. The policy of the Goldwyn company in handling the great works now at its disposal, is to allow the stories whatever footage they require for an interpretation doing justice to the themes on which they are based. Trim Unnecessary Footage Before the prints for the two pictures were shipped east, directors, scenario editors and film cutters trimmed them down so close that there was not an unnecessary foot of film, it is claimed. When they were shown in New York to the executives of the company it was decided to let them stand as they were rather than discount the appeal of picKane To Take Larger Offices In New York The Arthur S. Kane Pictures Corporation has leased new quarters in the National Association Building which rapidly is nearing completion at 21-31 West 43d street, New York. The young producing company will move from its present location in the Knox Building at 40th street and Fifth avenue as soon as its quarters in the new building are ready for occupancy. Established only a month ago, the Arthur S. Kane Pictures Corporation, which is headed by the organizer and former president of Realart Pictures, is finding its original offices insufficient for the rapidly expanding needs of the growing institution. The lease signed last week by President Kane calls for office space four times the size of the present location. Returns After Conference LOS ANGELES— Dwight Cleveland, scenario editor of Jesse D. Hampton productions, has returned from New York where he was in conference with Howard Morton, eastern representative of the Hampton features. Mr. Cleveland is said to have obtained the screen rights to a number of well known novels and plays which will be used for Blanche Sweet, H. B. Warner and William Desmond vehicles. Reichert & Son to Build PORT CLINTON, O.— Frank Reichert & Son will erect a motion picture theatre here with a seating capacity of 1,200. tures that had naturally assumed feature proportions. Preparations now are being made for country-wide exploitation campaigns that will assist exhibitors in realizing to the full extent on the money-making possibilities of the productions. The details of the plan being arranged for the publicizing of "Dangerous Days" and "The Silver Horde" will be announced soon. Reginald Barker Directs Reginald Barker was assigned to the production of "Dangerous Days," the first of Mary Roberts Rinehart's contributions to the Eminent Authors pictures being produced by Goldwyn. It is a story in which heroism, the love of father and son and self-sacrifice stand out against a background of terror and industrial strife. Scenes toward the close of the picture, presenting a conflagration in a munitions plant, are spectacular. Manager Keller Has Resigned After Seven Years in Same Office ST. LOITS. MO — Fred A. Keller has resigned as manager of the RobertsonCole Distributing Corporation here. Mr. Keller has remained in the same office seven years as manager. His experience dates back to the early days of film making with O. T. Crawford Film Exchange. When Harry Aikens and John R. Freuler formed Mutual Film Exchange he was made manager and as such passed through the many changes of the administration of that firm, later manager of Exhibitors' Mutual Distributing Corporation, and last Robertson-Cole. Mr. Keller has made no definite plans for the future, hoping to take a fewweeks' rest before launching a new project. Govans Theatre Sold BALTIMORE. MD.— The Govans theatre has been sold by J. J. Jacobson to William F. Matthews. The playhouse, which has a frontage of twenty-five feet on York road, and a depth of 100 feet on Rossiter avenue, will be redecorated. "Selznick News" Given Praise By Exhibitors Showmen attending the New York state exhibitors' convention at Utica, on March 9 and 10, were given an opportunity to view "Selznick News." Favorable comment was offered by the delegates. The Selznick organization was represented by Lewis J. Selznick, president; Sam E. Morris, vice president and general manager; Charles Rogers, sales manager; Charles McClintock, exploitation manager, and Will C. Murphey, Select publicity representative. New Role For Miss Sweet "Leona Goes a Hunting" is the title of a new vehicle for Blanche Sweet, the Jesse D. Hampton star, which is being prepared by the Hampton scenario department from the story by Edwina Levin. Will Raze Old Building GEORGETOWN, DEL— E. G. Ryan, owner of the Peoples theatre, will raze the building to make way for a more modern playhouse, which will be used for motion pictures, vaudeville and conventions. A HAPPY BELL HOP Johnny Hines, in a scene from his first "Torchy" comedy produced by Master Films, Inc.