Exhibitors Herald (Jan-Mar 1920)

50 EXHIBITORS HERALD March 20, 1920 Wh ose Germ Is Tkat? GEORGE <»\ El And Lillian Hiron in "CnlllnK Ml llliitl" n Gayety Comedy. gililiiiiiiiiiiiiiiiniiiiiihiniiiiiiBiiiNiiiiiiinnMiiiiiiiiiiiiiNiiniiNiniiiB'^iiiwMoim'iuiNijiiai.iiiniiiig | $50 Is Offered in Tie-Up With Stork Old Doc Stork and Watterson R. | Rothacker have joined forces for | the purpose of increasing the birth 1 rate. | A statement issued from the I executive offices of Doc Stork con1 firmed the alliance and predicted | signal success for the drive to in1 crease the population. | At the Rothacker Film Manu| facturing Company's Chicago stu| dio-laboratory, the president outj lined the plan of procedure in the 1 Stork-Rothacker campaign for j more babies. It's a plan which Mr. Rothacker | has had in mind for some time. It's not a new plan by any | means. It has been tried out by | other Chicago employers and found to be productive of satisfactory rej suits. And, of course, Mr. Rothacker | will put the same plan into effect at Los Angeles, where a Rothacker studio-laboratory is now going up, 1 | and in New York and London, | where plants are to be built later 1 I this year. | "We're going to pay Rothacker | | workers $50 for every baby," said 1 j Doc Stork's partner. "The money f is waiting." The baby bonus will operate on | a sliding scale — $125 for twins, $300 I for triplets, etc. j About the Chicago plant it is sus 1 g pected that Douglas D. Rothacker 1 had an advance tip as to his 1 I brother's intended plan, for just | j two days after the baby reward | | was posted "Doug" came down to | | work with the top two buttons [ I snapped off his vest. 1 "His name is Douglas D., Jr.,"' I 4 chuckled Douglas D., Sr. Si mini imiii ii mi iii h linn in i iti i ■ in in m ii it i mi n iimiu imm iitininiiiif mm iiniiciiniitiniiiuiiiniainnif^S Alice Brady's "Sinners" Scheduled For Issuance After BoxOffice Test "Sinners." starring Alice Brady, Realart star, is announced as completed and on the schedule for publication after it has finished its preliminary box-office tests. The picture is an adaptation of Owen Davis' stage drama of modern life, in which Miss Brady starred for more than a year in New York and for a longer period in the larger cities of the country. It was produced on the stage by William A. Brady. The success of the drama created a demand for its novclization, and this work was done by D. Torbett. The book was published by Grosset & Dunlap. Kenneth Webb Directs The play was adapted to the screen by Eve Unsell and the production was made under the direction of Kenneth Webb. Many of the scenes were photographed on Nantucket Island, off the coast of Massachusetts, according to the demands of the original play. Miss Brady is cast in the role of Mary Horton, a country girl, who goes to the city to re-establish the family fortunes and is befriended by a Hilda West, who obtains employment for her with Don Carrol, an artist. Her Eyes Fail She remains with him only a short time, when she renews her attempts to eke out a livelihood with her needle. In the midst of this effort her eyes fail and she is forced again to go to Hilda West lor aid. She finds Hilda and her friends. the "sinners," who give the play its name, planning a gay week-end party at Atlantic City. Mary consents to go along, despite the older woman's endeavor to prevent it. But before the party can start Horace Worth, Sunday school superintendent from Mary's home, arrives to tell her that her mother is dying. Instead of going to Atlantic City, Mary returns home, where she is visited later by Hilda and her friends. The party comes under the influence of Mary's mother with startling results. Crane Is Leading Man Miss Brady's leading man in the production is James L. Crane. This is the second time he has appeared with Miss Brady on the screen, the first time being in "His Bridal Night." Frank Losee, William P. Carlelon, Nora Reed, Robert Schable, Crauford Kent, Lorraine Frost, Augusta Anderson and Agnes Everett are others in the cast. Cohn Announces Titles Of First Three Publications From the coast, where he is supervising the production of Hall Room boys comedies, Hary"Cohn, of the firm Jack and Harry Cohn, has sent to New York the names of the next three comedies to be published. The first of these is "Oh, Baby!" The next will be "This Way Out," to be followed by "The Line Is Busy." "Oh, Baby!" will be ready for a New York showing this week. Lascelle Makes Comedy Without Subtitles Or Faces Of Players Ward Lascelle. formerly with the directorial staff of Mary Pickford, is bringing to the screen through features published by the Special Pictures Corporation, something that is indicated as entirely new in the way of screen comedy. In the first Special Pictures issue, which is expected to be on the screen this month, Mr. Lascelle has presented a novelty never undertaken before by any producing company, according to reports. He has made a film comedy without using the faces of players and also without the use of subtitles. This feature is claimed by the best authorities in Los Angeles to be one of the biggest novelties of the day. Has First Opportunity "For a long time," said Mr. Lascelle. "I have believed that I could work out a photoplay, keeping the action complete, without the use of subtitles or players' faces, but this is the first time I have ever had the opportunity to undertake such an experiment. The result is highly gratifying. I assure you, and in my opinion, will open new possibilities in picture production." The title of the new Lascelle feature is "Uneasy Feet." Mr. Lascelle declared that "Uneasy Feet" is only one of many novel features which will be presented through Special Pictures. Exhibitors may look for something new in the Comedyart publication, it is said, and also in the Art Color scenics, in which the Handschaegl color process will be used. The exclusive rights for this method of coloring motion picture films has been obtained by the Special Pictures Corporation. Organization Work Progressing Special Pictures announces work on the organization of its selling force is progressing rapidly. H. J. Roberts, sales manager, now establishing exchanges in the twenty-one key cities of the United States, left New York last week to continue his tour southward, which will take in Washington. Baltimore, Atlanta, New Orleans and other cities of the South. Another Chaplin Film To Be Presented With Revue Because of the success which has attended the exploitation of Chaplin's "A Burlesque on Carmen," in conjunction with a road show, Victor Kremer, president of Victor Kremer Film Features, Inc., announces that he will present "The Champion" in a similar manner. "The Champion" is the first of the series of four Chaplin comedies which Mr. Kremer controls for this country and Canada, made under the EssanayChaplin brand. An athletic revue will be the added attraction with this twopart comedy. The revue will consist of a twenty-minute diversion introducing a series of athletic novelties. This entertainment will be offered by a company of six girls and two principals.