Exhibitors Herald (Jan-Mar 1920)

Record Details:

Title:
Exhibitors Herald
Date:
Jan-Mar 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jan-Mar 1920)
Leaf #:
0001350
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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72 EXHIBITORS HERALD March 20, 1920 American and Canadian Distributors of Powers' Projectors Sales Offices ZONE A United Theatre Equipment Corp., Executive and Sales Offices, 1604 Broadway, New York City 729 Seventh Ave., " 514 So. Wabash Ave., Chicago, 111. 28 Piedmont St., Boston, Mass. 57 East Elizabeth St., Detroit, Mich. 509 Produce Exchange Bldg.. Minneapolis, Minn. 13th and Harney Sts., Omaha, Neb. 524 Broadway, Cincinnati, Ohio 714 Huron Road, Cleveland, Ohio 1233 Vine St., Philadelphia, Pa. 1006 Forbes St., Pittsburgh. Pa. Kansas City Machine & Supply Co., 813 Walnut St., Kansas City, Mo. ZONE B Southern Theatre Equipment Co., 9 Nassau St., Atlanta, Ga. Southern Theatre Equipment Co., 1815 Main St., Dallas, Texas ZONE C Denver Theatre Supply Co., 1436 Welton St., Denver, Colo. ZONE D Theatre Equipment Supply Co., 134 Golden Gate Ave., San Francisco., Cal. ZONE E Pacific Amusement Supply Co., 800 So. Olive St., Los Angeles, Cal. CANADA Perkins Electric Co., Executive and Sales Offices, 497 Phillips St., Montreal 11 Temperance St., Toronto 217 McDermott Ave., Winnipeg NICHOLAS POWER COMPANY INCORPORATED EDWARD EAR l_ , President Ninety Gold St. New York, N.Y.