Exhibitors Herald (Jan-Mar 1920)

86 EXHIBITORS HERALD March 20, 1920 Pat he Acquires from French Firm Territory East of Suez to Ocean Paul Brunet, vice-president and general manager of Pathe Exchange, Inc., announces that plans have been completed whereby Pathe Exchange takes over from Pathe Cinema, the French concern, all the territory situated east of Suez and extending as far as the Atlantic ocean. The new arrangement will prove beneficial to both companies, it is said, inasmuch as it gives Pathe Exchange all facilities to cooperate directly with its foreign agencies and an opportunity to devote all its attention to the European market, which is now ready for intensive development. The French company will, however, continue to exploit its European productions through its former concessionaires in said territory. Enter New Agreement While the details of the plan were being worked out, the contract with Max Glucksmann for the exploitation of the Pathe products in Argentine, Paraguay and Uruguay, expired, and a new agreement was entered into, it is reported, extending the franchise under which the Glucksmann firm has handled Pathe pictures in its territory for almost two decades. Mr. Glucksmann also was granted the concession for Chile, Peru and Bolivia. Pathe Exchange is following the policy of Pathe Cinema in its new territory, it is said, by giving to its foreign agents an opportunity to purchase their respective branches with a long term franchise for the Pathe product. Returns to India Alex Hague, who has been in charge of the Bombay branch of the Pathe motion TOM MOORE The Goldwyn Pictures Star Who Has Proved a Real Box-Office Attraction. His Next Picture Is Called "Dads" picture interests for several years, has gone back to India after having made arrangements for the purchase of his branch, in conjunction with a contract under which he obtained the Pathe product for India, Burma and Ceylon for a long period. Arthur E. Rousseau, export manager of Pathe Exchange, Inc., says: "There is no doubt that we have the best distributing arganization in the entire world, and there is no country on the globe where we arc not represented. Wherever we do business, the name of Pathe stands for integrity and quality, but it was gratifying to me to learn that the excellent reputation which we enjoy in this country extends all over the world. Apply to Incorporate ALLENTOWN, PA.— Dr. O. H. Uhler, Dr. C. S. Henry, Harry J. Smith, Albert B. Schaffer, James D. Reber and Charles M. Ruhe have filed application for a charter for the incorporation of a company to build and operate a motion picture theatre. The concern will be known as the Capitol Theatre Company. Build in Wichita Falls WICHITA FALLS, TEX.— Plans have been completed for the erection of a new motion picture theatre by Gilbert & Juster of Minneapolis, Minn. It will be built at 805 Scott street at a cost of $95,(100. Two other playhouses arc under construction. Resigns to Go to N. Y. Arthur F. Irwin has resigned as exploitation representative for Select Pictures Corporation at Indianapolis, Ind. It is said that he desires to return to New York. The Republic Distributing Corporation has enlarged its activities to include the distribution of serial subjects, it has been announced. In this connection the announcement states that contracts have been signed between Republic, represented by Lewis J. Selznick and Briton N. Busch, and Allgood Pictures Corporation, represented by Charles Alperstein and Joseph A. Golden, whereby Republic will handle the distribution of "The Whirlwind", a fifteen-episode serial in which Charles Hutchison has the "daredevil" star part. Published in April According to present plans, "The Whirlwind" will be published to exhibitors in the early part of April. George Ames, who lately became a member of the Republic sales organization, specialising in short subjects, will be in active charge of sales for this serial. In describing this feature, stress is laid upon the fact that the officials responsible for the selection of "The Whirlwind" took into consideration that Republic will have to build up a serial reputation beginning with this iniital issue. Encouraged by Success In an announcement to exhibitors. Republic officials say: "We have, by rea MMH.VKITV FISHBR ttprmu ■ -iroiiu lio* til midnight and rlIniftN (he "imperii" In "The Oaniceroua Tnlent" her next Amfrlrnn film. Size to Be 50 by 140 CHANDLER. O K L A — Hoover & Stcttmund, proprietors of the Odeon theatre, will commence construction on a new playhouse within twenty days. The building will be 50 feet by 140 feet. Building Modern Theatre DELL RAPIDS, S. D.— Construction has started on the new $16,000 theatre being built by H. A. Perry and A. A. Brower. son of our success in handling short reel subjects such as the Chief William J. Flynn series, Prizma natural color pictures and Kinograms, and because exhibitors are seeking good serials now more than ever before, been encouraged to take on the distribution of a serial and are negotiating for two more at the present time. "Our first, 'The Whirlwind,' is in fifteen episodes, each one of which contains two or more thrills calculated to lift the audience out of its collective seat. The director, Joseph Golden, it will be remembered, has lately to his credit 'The Great Gamble.' Complete Campaign Book "With 'The Whirlwind,' the exhibitor is provided with a campaign book that is complete in every detail. A departure has been made in the matter of the publicity campaign book to create a service book for the exhibitor instead of combining the sales book with the campaign book. In other words, the press book on 'The Whirlwind' is designed to be of service to the exhibitor in playing the picture, and will not try to sell him the serial." With the advent of Republic into the serial field, the organization is now distributing features with stars and all-star casts, a news reel twice a week, short subjects of all kinds and serials. Republic Enters Serial Field With "The Whirlwind" as Initial Picture