Exhibitors Herald (Jan-Mar 1920)

Record Details:

Title:
Exhibitors Herald
Date:
Jan-Mar 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jan-Mar 1920)
Leaf #:
0001373
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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March 20, 1920 EXHIBITORS HERALD 95 EASTMAN FILM is identified by the "words "Eastman" and "Kodak" in the film margin. It is the film that first made motion pictures practical EASTMAN KODAK COMPANY ROCHESTER, N. Y. 50% INCREASE IN SUMMER BUSINESS Many exhibitors write us that their TYPHOON COOLING and VENTILATING SYSTEM increas. es their summer receipts at least 25c t — in many instances the increase is 50°^ and over — in summer every theatre cooled by TYPHOONS draws the crowds. Install TYPHOONS Write for Catalogue "H" Typhoon Company ERNST GLANTZBERG, President 281 Lexington Ave., New York, N. Y. 1044 Camp St., 64 West Randolph St., New Orleans, La. Chicago, HI. SetlNuts a New Way A New Idea -the ButterKist NUT STORE — Makes Nuts the Greatest Seller You Ever Saw! Pays Great Profits — Draws New Trade Everyone loves nuts, shelled and u n s h e 1 1 e d. More than $110,000,000 worth of nuts were consumed last year in this country! Just give the people a chance to buy, and you'll find nuts to be one of the biggest moneymakers you ever saw. There is no doubt of the wonderful business you can do with the ButterKist NUT STORE. Just consider what money storekeepers are making with our well-known Butter-Kist Peanut Roaster, which sells only peanuts. Many clear as high as $75 a week. Think what you can do with this new NUT STORE, which sells such a big variety of popular nuts ! Pays 20 Ways The Butter Kist NUT STORE sells six different kinds of shelled nuts and five different kinds of nuts in the shell. It has a peanut roaster for hot roasted peanuts, the only visible roaster on the market. This device will also roast almonds, filberts and other nuts in the shell — a new delicacy for the public. In addition to all this, the NUT STORE sells candy bars, mints, chewing gum. cough drops, etc., giving to these splendid sellers a new attractiveness. THE BUTTER -KIST Occupies only 24x34 inches of waste space. Lighting system floods entire machine with light. Beautiful lighted scenic signs in colors. Write for full description. ■\()Ui> The first machine of the kind. A great attraction to every eye. Motion of the peanut roaster makes people stop and look. The nuts are displayed so enticingly in the handsome plate glass containers that people cannot help but buy. People will come for blocks to buy from this machine. It will make your store popular. It will help all your other business. Easy Payments Let us tell you about the profits vou make on the /~ nuts which the NUT STORE sells. Let us tell you ' Holcomb & Hoke about the attractive cartons we furnish you. Let w Mfg. Co., us tell you about our easv pavment terms on t 548 Van Buren St. the Butter-Kist NUT STORE. A small pay / Indianapohs. Ind. ment down puts the machine in your store. * Without obligation Pay the balance out of the machine"s * to me, please send me earnings. r your free book on the . Butter-Kist Nut Store Write '"day for all particulars. * Also details of your easy Mail the coupon now. r payment plan. Holcomb & Hoke Mfg. Co. / Name" -.7 # Address 5-1 > Van Buren St., Indiaaapons, Ind. / * City 4 Business