Exhibitors Herald (Jan-Mar 1920)

32 •EXHIBITORS HERALD March 27, 1920 Now that the solemn conclave to decide the distribution fortunes of the Associated Producers' product has been terminated the rumor specialists of the Times Square district will be able to go into retirement for a few days to concoct new dreams. Thomas H. Ince and J. Parker Read, Jr., slightly fatigued from the long negotiations in New York, left Chicago on the California Limited for Los Angeles on Tuesday, March 16. I. Bernstein of the National Film Corporation of America has returned to Los Angeles after a several weeks' visit in the East. J. Robert Rubin of New York City is in Los Angeles for a few weeks' visit. Sig. Schlager, personal representative of J. Parker Read, Jr., returns coastward this week after a strenuous month in the East during which he registered considerable Louise Glaum publicity. Mark Larkin is now handling advertising and publicity matters for the Mayflower Pictures corporation. E. L. Smith, manager of Jesse D. Hampton productions, leaves this week for New York as special business representative for Hampton. While in the east he will be in constant conference with Howard Morton, manager of the Hampton New Y'ork office. John J. Rotchfort, assistant general manager of Select Pictures Corporation, has returned to the home office after a visit to Kansas City where he spent several days arranging for new quarters for Republic and Select. W. H. Kent, formerly assistant branch manager of the Select Detroit office, has been appointed manager of the Toronto Branch of Select Pictures. W. H. Clune, well-known Los Angeles showman, was among the film notables who visited Chicago during the past week. Harry Sherman, with his new independent exchange plan under his arm, has been spending several days in Chicago. Willis H. O'Brien, technical expert at the Rothacker studios, Chicago, has shaken off the flu and is ready to start work on a big feature which Watterson R. Rothacker is to produce on the West Coast soon. H. F. Jans, president of 'Jans Pictures, Inc., was a Chicago visitor March 13. M. H. Hoffman was seen about Chicago's loop last week, having just come down from Canada. Before crossing the border M. H. was shot full of vaccine by British health officers and the stuff was still circulating through his system when he struck the city. S. G. Howell, editor and publisher of a regional film magazine in the Southwest, paid Exhibitors' Herald a visit March 14. Mr. Howell was on his way back to Texas after a brief visit to New Y'ork. F. E. Backer, general sales manager of Jans Pictures, Inc., passed through Chicago last week. C. L. Peavy, who has resigned as manager of the Famous Players-Lasky Corporation of Omaha, has been succeeded by Paul J. Swift. Ben Wilson and G. H. Callaghan have left for California after a brief visit to New York. Nat Royster. formerly with the Hallmark Pictures Corporation at Atlanta, Ga., has opened an independent exchange there. Charles Verhalen has resigned from the publicity department of the RobertsonCole company. His duties will be divided among present members of the staff. Al Lichtman, general manager of the distribution department of the Famous Players-Lasky Corporation, is in the west on business. Delegates to the Motion Picture Exhibitors' League of New York convention at Utica last week knew that R. W. Baremorc of the United Picture Theatres was in town. They also knew "The Corsican Brothers" was the feature at the Hippodrome theatre. Re-Tak es t°hfe News n" -By J. R. M. □ □ He Wasn't ThereMajor Dalrymple, the Central West hip-pocket watchdog, did not attend the Pathe salesmen's dinner last week, contrary to reports. Speaking of Near-Beer — Chicago is glad its near Wisconsin. Wisconsin is asking for the right to make 4 per cent beer, which is a whole lot nearer than one-half of one per cent. A PHILADELPHIA MAN WANTS TO BE SHOT TO THE MOON. NOW, ALL TOGETHER—CAN YOU BLAME HIM? Not So Slow, Though— The rocket to be used to reach the moon with the Quaker City man will travel at the rate of ten thousand feet per minute. Who says Philadelphians are slow? Yes, Indeed — It will be a great "scoop" for the motion picture company that sends a cameraman along with that rocket unless the thing has already been "covered" by the mar. in the moon. His Slogans "Pack 'Em In" — The head of Chicago's traction lines is a Fish. There's a lota fish ride in his cars. AS WE GALLOP TO PRESS THE M. P. INDUSTRY IS STILL FIFTH IN THE INDUSTRIAL RACE. Why All the WailsThere seems to be a lota "beefing" about the standardized size of trade papers by a lot of fellows we know. Wat'tell 'smatter, anyway? Good Forecasting Weather — A lot of people seem to be doing a lota forecasting these days. Lots Doing — It's great weather for conventions, too, isn't it? Conventions to the east of us; conventions to the west of us, swelled by hundreds. Fine Idea, Eh? Dubb, our expert on exploitation, suggests tying an elephant on every door knob in town when you play "Her Elephant Man." It'll certainly cause talk if exhibitors do it. <<^TEVER look a gift horse in the mouth", — but if you buy 1 \J RITCHEY posters we invite you to look at them from every possible point of view. You will find that their design is based upon a sound knowledge of crowd psychology, — and that every point and detail of their execution is perfect in every sense. Every one of them is a work of advertising art. As a result they always assure to the exhibitor the maximum of box office results. RITCHEY LITHOGRAPHING CORPORATION 406 West 31st Street. New York Phone: Chelsea 8388