Exhibitors Herald (Jan-Mar 1920)

Record Details:

Title:
Exhibitors Herald
Date:
Jan-Mar 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jan-Mar 1920)
Leaf #:
0001455
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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March 27, 1920 EXHIBITORS HERALD 79 Universal The Great Air Robbery, with Lt. Locklear. — Wonderful picture. Patrons commented. Said they would pay increased admission to see same. — Mrs. E. Cohen, Casino theatre, Chicago, 111. — Down town patronage. The Prince of Avenue A, with James J. Corbett. — This is a good old Irish story. Handled in a pleasing manner"" It will please almost everyone. I did good business three days on it. — Fred McCoy, Liberty theatre, Ft. Scott, Kans. — Neighborhood patronage. Marked Men, with Harry Carey. — A ver£ good Western. This star is getting quite popular with our audience lately.— Knickerbocker theatre, Detroit, Mich. — Neighborhood patronage. The Great Air Robbery, with Lt. Locklear. — Big business two days. No story, but everyone pleased. A great stunt picture. Book it. — J. Paul Swickard, University theatre, Los Angeles, Cal. — Neighborhood patronage. The Sleeping Lion, with Monroe Salisbury.— Great picture. Boost advertising matter. Star unknown here. Title not a drawing one, but an excellent picture.— S. Grove, Preston theatre, Louisville, Ky. — Neighborhood patronage. Loot, with Ora Carew. — This is one of the most realistic crook pictures I have ever played. If your patrons like crook pictures this one will go over big. — Fred McCoy, Liberty theatre, Ft. Scott, Kans. — Neighborhood patronage. The Great Air Robbery, with Harold Locklear. — A disappointment to my patrons. Advertised it big and drew crowd, but failed to please. — J. A. Crouse, Ideal theatre, Iowa Park, Tex, Weaker Vessel, with Mary MacLaren. — A nice comedy-drama. Six reels. Suitable for Sunday. — Harry Hobolth. Maxine theatre, Imlay City, Mich. — Small town patronage. Vitagraph The Darkest Hour, with Harry T. Morey. — Star good. Drawing power for me and picture very fine and pleased my patrons. Good business considering Lenten season, as it causes our attendance to fall off. — T. E. Walton, National theatre, New Bedford, Mass. — Neighborhood patronage. Slaves of Pride, with Alice JoyceGave general satisfaction, but some did not like it, especially a few women, because the. male stars were not good looking. — Faul & Overton, Lyric theatre, Winchester, 111. — Neighborhood patronage. The Winchester Woman, with Alice Joyce. — Very good melodrama. If all were on this order there would be no kicks. Business good. — Stephen Dziadik, Derby theatre, Derby, Conn. In Honor's Web, with Harry Morey. —Interiors good. Plot weak. Morey's no good in a parlor. Outside for him. A good picture for a rainy night. — A. R. Nelson, Paramount theatre, Yokomo, Ind. — Transient patronage. Vengeance of Durand, with Alice j0yCe.. — A very fine subject, well done and pleasing. Good business at advanced price. Book it.— P. E. Morris, Regent theatre, Cleveland, Miss. — Neighborhood patronage. The Fortune Hunter, with Earle Williams.— Absolutely never before did this star equal his work as in The Fortune Hunter. Big business for one day. Will use again for return date. Run it. Ab solutely a 100 per cent picture. — Mrs. J. A. Dostal, Ideal theatre. Omaha, Nebr. — Neighborhood patronage. The Adventure Shop, with Corinne Griffith. — Good picture. People did not know what to expect from title. Many favorable comments. — L. A. Tomlin, Liberty theatre, Easton, 111. — Neighborhood patronage. Serials Daredevil Jack (Pathe), with Jack Dempsey. — This serial is going big with us. Business is increasing each week. — Pfeiffer Bros., Opera House, Kenton, O. — General patronage. Lightning Bryce (Arrow), with Ann Little. — Ran two days. Second day bigger than first. A sure knockout. Recommend all theatres to book this serial. — Henry V. Meeteren, Rainbow theatre, Chicago, 111. — Neighborhood patronage. The Fatal Fortune (Hallmark), with Helen Holmes. — Not as much excitement in it as was expected. Am on the fourth episode and they seem to be in the same place all the time. — Wm. Haight, Orpheum theatre, Livingston, Mont. — Neighborhood patronage. Elmo, the Mighty (Universal), with Elmo Lincoln. — Did not hold up. But with a good feature you will get fairly good crowds. Lost money every week on this one. — Joseph Adcock, Grand theatre, Princeton, Ind.— Neighborhood patronage. Bound and Gagged (Pathe), with a special cast— A good one. Different from the other serials. — E. D. Luna, Hulbert theatre, Hulbert, Okla. The Radium Mystery (Universal), with Cleo Madison.— Have run four episodes of this serial. First serial we have run for over a year. It is taking fine. Patronage increasing.— Faul & Overton, Lyric theatre, Winchester, 111.— Neighborhood patronage. The Adventures of Ruth (Pathe), with Ruth Roland.— First experience with a serial It is going over strong. Patrons say it is the best serial they ever saw. — E A. Bloomquist, Wisner theatre, Eldora, la.— Neighborhood patronage. The Trail of the Octopus (Hallmark), with Ben Wilson.— The first episode has too many thriRs for most people, and does not take well, but have now run six episodes and it gets more absorbing with each chapter.— A. R. Moore. PJayO-Dame theatre, Eustis, Nebr.-Neighborhood patronage. The Black Secret (Pathe), with Pearl white.— This is one of the most interesting serials I have run. Pearl is a great drawing card here and always was— S Grove, Preston theatre, Louisville, Ky.— Neighborhood patronage. Lightning Bryce (Arrow), with a special cast-Best serial I ever ran On the third episode and holding fine. FnotopAohv good — P. J Arnold, Harmony SSS? Chicago, JIll.-Neighborhood patronage. Smashing Barriers (Vitagraph), with William Duncan. — A very good serial. Book this one and watch them come. We want more of this kind.-J. W. Smith. Empress theatre, Beresford, b. j) Neighborhood patronage. The Invisible Hand (Vitagraph). with \ntonio Moreno.— In speaking of serials this one is a money-maker. My Mexican trade go crazy over Antonio Moreno and Bill Duncan. I personally think that for action and an A-l serial this one can't be beat.— E. R. McMullen, AMuse-U theatre, Las Cruces, N. M. General patronage. USE THIS BLANK Box Office Reports Tell the Whole Story. Join in This Co-operative Service. Report Regularly on Pictures You Exhibit And Read in The Herald Every Week What Pictv/es Are Doing for Other Exhibitors. Fill in this blank now and send to Exhibitors Herald, 417 S. Dearborn St., Chicago. Title Star Producer Remarks Title . . . Star Producer Remarks Exhibitor Name of Theatre Transient or Neighborhood Pat ronage City State . . .