Exhibitors Herald (Oct-Dec 1920)

Record Details:

Title:
Exhibitors Herald
Date:
Oct-Dec 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Oct-Dec 1920)
Leaf #:
000257
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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October 9, 1920 EXHIBITORS HERALD 111 "What the Picture Did For Me" VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright, 1919 You are especially invited to contribute regularly to this department. It is a co-operative service FOR THE BENEFIT OF EXHIBITORS. TELL US WHAT THE PICTURE DID FOR YOU and read in the HERALD every week what the picture did for the other fellow, thereby getting the only possible guide to box office values. Address "What The Picture Did For Me." EXHIBITORS HERALD, 417 S. Dearb orn St., Chicago. First National The Notorious Miss Lisle, with Katherine MacDonald. — Good picture. Star goes good here. Good business. — Star theatre, Denison, Tex. — Mixed patronage. The Perfect Woman, with Constance Talmadge. — A nice little comedy-drama, but not as good as some of her former ones. She gets the money, of course. — Jack Cairns. Brooklyn theatre. Detroit, Mich. — Neighborhood patronage. The Inferior Sex, with Mildred Harris Chaplin. — You cannot go wrong on this one. I have never got a poor picture from First National yet. — Charles E. Carey, Bushong theatre, Bushong, Kan. — Neighborhood patronage. Two Weeks, with Constance Talmadge.— This picture drew out the class of the town and they all thought it great. Business good. — Pfeiffer Bros., Opera House, Kenton, O. — General patronage. The Family Honor, a King Vidor production.— People well pleased with production. Big business. — Giacoma Bros., Crystal theatre, Tombstone, Ariz. — General patronage. Two Weeks, with Constance Talmadge.— Connie sure holds them. A fine picture that it will not hurt to raise the admission on. — Oscar Trover, Lyric theatre, Rugby, N. D. The Inferior Sex, with Mildred Harris Chaplin. — Drew well and was very much liked. — J. W. Bauer, Willow theatre, Havre de Grace, Md. — Neighborhood patronage. Two Weeks, with Constance Talmadge.— Fine picture. Some star. A good house. Star always good here. — R. M. Rector, Columbia theatre, Anadarko, Okla. — Neighborhood patronage. The Idol Dancer, a D. W. Griffith production. — Al picture, like all of Griffith's. Something out of the ordinary. Beautiful senery. A monument to Clarine Seymore. — W. E. Pore, Cozy theatre, Gorman, Tex. — Small town patronage. The River's End, a Marshall Neilan production. — Best picture of the year. Direction and performance of Louis Stone perfect. Pleased to the limit. Business big. — Jonesboro Amusement Co., Grand theatre, Jonesboro, Ark. — Transient patronage. The River's End, a Marshall Neilan production. — This play is all you could wish. It's worth while. Played to packed houses. — Giacoma Bros., Crystal theatre, Tombstone, Ariz. — General patronage. Fox The Orphan, with William Farnum. — A dandy Western enjoyed by all. Business below normal, but not the fault of the picture. — W. H. Creal, Suburban theatre, Omaha, Neb. — Neighborhood patronage. The White Moll, with Pearl White. — I was very much disappointed. Played two days. Lost money. — M. Davitts, Dixie theatre, Winona, Miss. The Spirit of Good, with MadlaiiiLTraverse. — Such a nice program picture. Satisfied at least 90%. — Oscar Troyer, Lyric theatre, Rugby, N. D. Heartstrings, with William Farnum. — Fair enough -production, but did not please so well as people do not care to see Farnum in plays of this kind. If Farnum is placed in plays like this he will cease to be a big drawing card. — H. A. Larson, Majestic theatre, Oakland, Neb. — Small town patronage. Desert Love, with Tom Mix.— Sure a good Western. Held crowd spellbound. Did a big business on this. — C. Hales, Rivoli theatre, Alton, la. — Neighborhood patronage. Her Honor The Mayor, with Eileen Percy. — Everyone liked it. A very clever, pleasing, well acted story. — S. E. Smith, Grand theatre, Pierre, S. D. — Small town patronage. Her Elephant Man, with Shirley Mason. — This picture was enjoyed by everybody. Book and boost it. Can't go wrong. — L. A. Hasse, Majestic theatre. Mauston, Wis. — Small town patronage. The Hell Ship, with Madlaine Traverse.— Very entertaining subject if your patrons like a little excitement. Beautiful water scenes in this. Picture pleased here. — H. A. Larson, Majestic theatre, Oakland, Neb. — Small town patronage. A Sister to Salome, with Gladys Brockwell. — About the worst picture this star has ever turned out. The story would make a good dime novel. We had a great many walk out on this and we couldn't blame them. — Pfeiffer Bros., Opera House, Kenton, O. — General patronage. Shod With Fire, with William Russell.— Probably not one of his best, but it drew a good crowd and pleased them. — H. A. Larson, Majestic theatre, Oakland, Neb. — Small town patronage. Her Honor, the Mayor, with Eileen Percy. — Positively the poorest excuse for a picture. I call it swindling the public to show a story of this kind. Absolutely nothing to it. — Jack Cairns, Brooklyn theatre, Detroit, Mich. — Neighborhood patronage. Desert Love, with Tom 'Mix. — Very lively Western. Tom Mix draws well here and this pleased. — H. A. Larson, Majestic theater, Oakland, Neb. — Small town patronage. Goldwyn Dollars and Sense, with Madge Kennedy.— A very pleasing little picture. The star is doing better all the time. — Majestic theatre, Grand Island, Neb. — Neighborhood patronage. The Strange Boarder, with Will Rog— A fine picture in every respect. Went extra big with a Saturday crowd. Rogers is coming fast.. — Pfeiffer Bros. Opera House, Kenton, O. — General patronage. The Great Accident, with Tom Moore. — This picture is interesting, but is not a picture for the family circle. — Peter He Takes Three Trade Papers But Has Only One "Favorite" To EXHIBITORS HERALD: I enclose some comments on pictures for your "What the Picture Did for Me" section. It might interest you to know that I TAKE THE TWO LEADING MOTION PICTURE JOURNALS PUBLISHED IN NEW YORK, BUT I AM ALWAYS FAR MORE ANXIOUS TO TEAR THE WRAPPER OFF THE "HERALD" THAN EITHER OF THE OTHER TWO. The main reason is to see this section, which has been worth dollars to me, as I use it as a guide in booking my pictures. I trust these comments may be as valuable to my brother exhibitors as theirs have been to me. H. C. CHANCELLOR, Dreamland Theatre, Arcanum, Ohio.