Exhibitors Herald (Oct-Dec 1920)

Page scan 000260 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Oct-Dec 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Oct-Dec 1920)
Leaf #:
000260
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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114 EXHIBITORS HERALD HUSBAND HUNTING ISN'T VERY DIFFICULT October 9, 1920 A typical scene from Eileen Percy's starring vehicle, "The Husband Hunter," issued by Fox Film Corporation. Select The Flapper, with Olive Thomas. — A very good production. — H. A. Larson, Majestic theatre, Oakland, Xeb. — Small town patronage. A Desperate Hero, with Owen Moore. — Had a lot of kicks on this, although it drew. Well, personally I thought it was good comedy, but one of my steadiest patrons said it was too silly to laugh at even. — A. N. Miles, Eminence theatre, Eminence, Ky. — Small town patronage. The Figurehead, with Eugene O'Brien. — Good picture. Very pleasing to the audience. — Star theatre, Denison, Tex. — Mixed patronage. Darling Mine, with Olive Thomas. — This picture drew exceptionally good, due to the fact that the papers were full of stories about the star's death. A pood picture. — Pfeiffer Bros., Opera House, Kenton, O. — General patronage. A Desperate Hero, with Owen Moore. — About the silliest and most overdrawn thing I ever tried to sit through. Don't book it. — Majestic theatre. Grand Island, Neb. — Neighborhood patronage. Yovthful Felly, with Olive Thomas.— Pleased «!! to big business. It's a good, ^aBlwiiimiuuuinaHimiiimiiiainininnniiiiiiiniiiiiiiiiiiiimiiriiniiiiiiiiiimntiminnntiiiiiiiiiiniiir^ | Communications regarding con | | dition of film, serznee conditions, I j rental prices, etc., should be | | mailed separately. Reports for | | this department must be confined | | to the actual drawing power rec j | ord of productions. j FiiuiniiinniiminiNiiiinNiiiiui luiiiiiiiiintiiiiiii iiiiiiiiiiiniiiiiimiiiiiiiiiiiiiniiiiiiiiiinmu.f snappy comedy drama.— Jack Cairns, Brooklyn theatre, Detroit, Mich. — Neighborhood patronage. The Woman Game, with Elaine Hammerstein. — A good picture with a good story. Pleased all. — Majestic theatre, Grand Island, Neb. — Neighborhood patronage. United Arlisis The Love Flower, a D. W. Griffith production. — Seven days capacity business against very strong competition. Griffith has redeemed himself. — H. C. Horater. Alhambra theatre, Toledo, O. — Transient patronage. Broken Blossoms, with a special cast. — A big feature, but not a pleased audience. Too sad and weird. Leaves crowd in low spirits after the show. Good attendance.— C. Hales. Lyric theatre. Orange City, la. — Neighborhood patronage. ,tna1 (Jurf once ) TO EVERY .WOMAN! The Love Flower, a D. W. Griffith production. — A distinctive feature. Interesting story, well done. Capacity business.— Will D. Harris, Grand theatre, Columbus, O. — General patronage. Universal Hitchin' Posts, with Frank Mayo— A program picture that should be called a super-feature. We took a chance and raised prices on it. 100% were satisfied and asked for more. Not one kick heard on price or picture. — Ed L. Wegener, Lyric theatre. Valley Junction, la. — Neighborhood patronage. The Adorable Savage, with Edith Roberts. — An excellent picture. One of Universal's best. Edith Roberts very liood. Photography and storm scenes are wonderful. Business good for hot weather. — W. H. Creal, Suburban theatre, Omaha, Neb. — Neighborhood patronage. Shipwrecked Among Cannibals, with a special cast. — Just a bunch of scenery and savages. If you're a wise exhibitor you will see this before booking. — Jack Cairns. Brooklyn theatre, Detroit, Mich. — Neighborhood patronage. Shipwrecked Among Cannibals, with a special cast. — Booked this for two days and ran it one. This type of picture does not please here, although a good offering of the kind. Could be put in four reels easily, as most scenes are too long. Had good business for Fair week, but dissatisfied patrons. — Vernon Hicks, Family theatre, Marion, 111. — General patronage. The Virgin of Stamboul, with Priscilla Dean. — The real goods. Boost it and you are bound to win at advance prices. — J. .B. Sparks, Liberty theatre, Condon, Ore.— -Small town patronage. The Great Air Robbery, with Ormer Locklear. — Very good picture. Full of thrills from start to finish. Patrons well pleased. Book it. — Lantf & Smith. Cobb Opera House, Cobb, Wis. — Neighborhood patronage. La La Lucille, with Eddie Lyons and Lee Moran. — Not as good as expected, but an entertaining little comedy, nevertheless.— W. H. Creal, Suburban theatre, Omaha, Neb. — Neighborhood patronage. The Breath of the Gods, with Tsuru Aoki. — A fine production, but our people do not care for the Jap stars. Pleased those who like good dramas. — Verner Hicks, Family theatre, Marion. 111. — General patronage. The Girl In the Rain, with Ann Cornwall.— Very good. Everybody liked the new star and personally I think she was better than a great many so-called stars. The story was good. Photography excellent. — Jack Cairns, Brooklyn theatre. Detroit, Mich. — Neighborhood patronage. Bullet Proof, with Harry Carey. — Very good production. Will surely please any one who likes Western dramas. — H. A. Larson, Majestic the