Exhibitors Herald (Oct-Dec 1920)

Record Details:

Title:
Exhibitors Herald
Date:
Oct-Dec 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Oct-Dec 1920)
Leaf #:
000261
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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October 9, 1920 EXHIBITORS HERALD 115 atre, Oakland, Neb.— Small town patronage. Specials A Child for Sale (Abramson), with a special cast— A very good picture, but oh, how the people flock in to see it! I held them out all evening. It's there with the sob stuff. Book it and boost ;t._jack Cairns, Brooklyn theatre, Detroit, Mich. — Neighborhood patronage. Woman's Man (Arrow), with Romaine Fielding. — A good picture to good business. You can't go wrong. Have run Fool's Gold, Mysterious Mr. Browning, Love's Protege. All good ones. Any of the above ones are good. — \\ illiam Thacher, Royal theatre, Salina, Kan. The Desert Scorpion (Arrow), with a special cast. — A fair Western. Not as good as some we have run, although well liked here.— E. S. Beynon, Cozy theatre. Lake Crystal, Minn. — Neighborhood patronage. Serials The Vanishing Dagger (Universal), with Eddie Polo.— The Vanishing Dagger is some serial. I started this serial last Wednesday, Sept. 15. The street was packed for two blocks as I kept them in a row before opening and had 800 children.— Maurice Zelechower, Orpheum theatre, Waukegan, 111. The Lost City (Warner), with Juanita Hansen. — A very good serial. Will show episode 14 here next week. Held ' up aood all the way through. Good business. — R. M. Rector, Columbia theatre, Anadarko, Okla.— Neighborhood paronage. The Silent Avenger (Vitagraph), with William Duncan.— A good serial. Increased business. Only on second episode. — N. O. Foster, Elite theatre, Otsego, Mich. — Neighborhood patronage. Hidden Dangers (Vitagraph), with Joe Ryan and Jean Paige.— Dear brothers. Lay off this serial. Absolutely a joke and a crime to take money to see it In six episodes business has dropped each episode.— Ed L. Wegener, Lyric theatre. Valley Junction, la.— Neighborhood patronage. Hidden Dangers (Vitagraph). Joe Ryan and Jean Paige.— Only showed piiiiiiiiraim 1 human I Harry I Carey I 17 VERY hobo knows that j a those who have the least j Jj give the most. (Excuse me, g gj pardner — I didn't mean to make | you feel bad.) jj | —Watch for § "SUNDOWN SLIM" § Imhiiiiiiiiiim two episodes so far and both good. Seems to please big and small. — L. "A. Haase, Majestic theatre, Mauston, Wis. — Small town patronage. The Vanishing Dagger (Universal), with Eddie Polo. — A very good serial. Has good drawing power. On fifth episode. Holding out good. — R. M. Rector, Columbia theatre, Anadarko, Okla. — Neighborhood patronage. The Lion Man (Universal), with Jack Perrin. — Went big. Bigger each episode. You can't go wrong on this one. Get a good start, then you are good for 18 episodes. Kids just eat this one up. — William Thacher, Royal Theatre, Salma. Kan. Short Subjects The Village Smithy (Sennett-Paramount), with a special cast. — This is not very good. The slappiest of slapstick and very ordinary. — A. N. Miles, Eminence theatre, Eminence, Ky. — Small town patronage. The Country Hero (Paramount), with Roscoe Arbuckle. — Best Arbuckle I have had. Good laugh producer. — W. L. Hamilton, Mazda theatre, Alden, Kan. — Small town patronage. Selznick News. — A good news reel. — Yerner Hicks, Family theatre, Marion, 111. — General patronage. Bringing Up Father (Christie), with a special cast. — Not the funniest comedies made, but they draw well and please. We do not think that they would stand up if one ran too many. — H. A. Larson, Majestic theatre, Oakland, Neb. — Small town patronage. Bringing Up Father (Christie), with a special cast.— Not what our patrons expected. Very tame comedy. Failed to bring the big business that the salesman promised. — Pfeiffer Bros., Opera House, Kenton, O. — General patronage. Well, I'll be ? (Vitagraph), with Larry Semon. — Will pass. Not as good as some that we have used of this star. — G. F. Rediske, Star theatre, Ryegate, Mont. — Small town patronage. Lion Jaws and Kitten Paws (Universal), with a special cast. — A dandy comedy. Lions do some work in this. Universal lion comedies are always good. They don't make enough of them for the public to get acquainted. Universal should make more of them. — William Thacher, Royal theatre, Salina, Kans. USE THIS BLANK Box Office Reports Tell the Whole Story. Join in This Co-operative Service Report Regularly on Pictures You Exhibit And Read in The Herald Every Week What Pictures Are Doing for Other Exhibitors Fill in this blank now and send to Exhibitors Herald, 417 S. Dearborn St., Chicago. Title Star Producer Remarks Title ... Star Producer Remarks Exhibitor Name of Theatre Transient or Neighborhood Patronage City State DE$D MEN TELL NO TALES