Exhibitors Herald (Oct-Dec 1920)

Page scan 000268 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Oct-Dec 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Oct-Dec 1920)
Leaf #:
000268
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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122 EXHIBITORS HERALD October 9, 1920 THE GREATEST DAREDEVIL OF THEM ALL HARRY CAREY In a Series of 15 Two-Reel Western Thrillers Action! Thrills! The Finest Big Little Features Ever Released Punch! Romance! One, Three and Six Sheets, 11x14 Colored Photos and Slides Each Two-Reeler Tells a Complete Story of Real Dramatic Value, Heart Interest and Daring Deeds GET IN ON THIS BOX-OFFICE CLEANUP FOR BOOKINGS APPLY TO STATE OF INDIANA I NORTHERN ILLINOIS ASSOCIATED FEATURES FILM CO. UNITY PHOTOPLAYS CO. 215-218 Wimmer Bldg. INDIANAPOLIS 207 So. Wabash Avenue CHICAGO