Exhibitors Herald (Oct-Dec 1920)

Record Details:

Title:
Exhibitors Herald
Date:
Oct-Dec 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Oct-Dec 1920)
Leaf #:
000279
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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October 16. 1920 EXHIBITORS HERALD 3 Use this 3-Sheet for your CUT-OUT YOU can't get avvav from ELMO LINCOLN'S big pull with the Chapter-play fan any more than the villain can get away from the punch that ELMO carries in both fists — and here is the idol of the serial world in a cutout made from a 3-sheet that will mean just as much to your box-office as it does to everyone who sees it in front of your theatre. "THE FLAMING DISK," however, has more in it than merely those marvelous feats for which ELMO LINCOLN is now famed round the world. "THE FLAMING DISK" owns the fascinating mvsterv of a double role. played by ELMO LINCOLN with an adroitness which adds a gripping quality of suspense to every scene — which makes the fans come back time efter time "to see how he does it." Supported bv dashing, fearless LOUISE LORRAINE and a great company of players who know every jumping angle of the serial game, the mighty ELMO will give vour patrons the thrills of their lives in the "FLAMING DISK." Book it now! Made by the Man who Made "The Great Radium Mystery Bob Hill Story by ARTHUR HENRY GOODEN