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Exhibitors Herald (Oct-Dec 1920)

Page scan 000286 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Oct-Dec 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Oct-Dec 1920)
Leaf #:
000286
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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10 EXHIBITORS HERALD October 16, 1920 A THEATRE THOUGHT: The picture that is not worth a fair rental price to the exhibitor cannot be worth a fair admission price to the public. and YOUR Theatre To make your business (Jrov, you must brinc5 nev patrons to your theatre constantly. Entertain them so veil that that they vill come a^ainand a<Jain. Y 5 For business ^ettinS and business holding these three latest Dou^laj* Fairbanks pictures are ideal. STORY BY HAROLD MAC GRATH • SCENARIO BY TOM GERAGHTY *iMN THE CUOtJBS DOU, W" %K NAJBW, THE AMBMCAN1 UNITED ARTISTS CORPORATION MARY PICKFORD CHARLIE CHAPLIN • DOUGLAS FAIRBANKS HIRAM ABRAMS, PRESIDENT D.W.GRI FF1TH