Exhibitors Herald (Oct-Dec 1920)

Record Details:

Title:
Exhibitors Herald
Date:
Oct-Dec 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Oct-Dec 1920)
Leaf #:
000306
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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28 EXHIBITORS HERALD October 16, 1920 An Expert s Opinion Associated Producers Inc. Seven Twenty Nine Seventh Avenue New York City September 30th, 1920. Mr. Martin J. Quigley, Exhibitors Herald, 417 So. Dearborn Street, Chicago, 111. Dear Mr. Quigley: This acknowledges receipt of the new advertising rate card of the Exhibitors Herald with notification that rates advance effectively with issue of October 16th. You should have raised your rates months ago. The Exhibitors Herald is growing continuously in power in this industry. It is growing because you are making it fundamentally a sound, clean trade publication, and undoubtedly it is aided in its growth through your policy of not printing all the hopeless dribble with which trade journals are flooded by moving picture companies . Cordially, (Signed) F. B. WARREN General Manager of Distribution F.B.W. : ESM