Exhibitors Herald (Oct-Dec 1920)

Page scan 000484 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Oct-Dec 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Oct-Dec 1920)
Leaf #:
000484
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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HE RECORD OF PARAMOUNT PICTURES released during the first three months of the new season has now been made. A record that hears witness to the popularity and moneymaking powers of such productions as " Humoresque" Cecil B. DeMille's "Something to Thin\ About" Wallace Reid in "Whats Tour Hurry7." Thomas Meighan in "Civilian Clothes," "The Restless Sex" George Melford's "Behold My Wife!" George Fitzmaurice's "Idols of Clay " William S. Hart's "The Cradle of Courage" Bryant Wash' burn in "Burglar Proof" Billie Burke in "The Frishy Mrs. Johnson" Ethel Clayton in "A City Sparrow?" Roscoe Arbuckle's "The Round'Ujpr and all the others. 5 Such a record is positive evidence of the value of an organization that combines high ideals with unlimited production and service equipment. Such a record is definite assurance of the future. ^ The schedule announced for December includes more money-making pictures than have ever been put forward in any single month in motion picture history. 5 Eight Paramount Pictures — and standing room only for every one of them ! FAMOUS PLAYERS -LASKY CORPORATION ADOLPU ZUKOR Prvt JESSE L LASKY tVv Pms CECIL B DE MULE VmarOtml