Exhibitors Herald (Oct-Dec 1920)

Record Details:

Title:
Exhibitors Herald
Date:
Oct-Dec 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Oct-Dec 1920)
Leaf #:
000495
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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October 23, 1920 EXHIBITORS HERALD 93 "What the Picture Did For Me" VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright, 1919 You are especially invited to contribute regularly to this department. It i* a co-operative service FOR THE BENEFIT OF EXHIBITORS. TELL US WHAT THE PICTURE DID FOR YOU and read in the HERALD every week what the picture did for the other fellow, thereby getting the only possible guide to box office values. Address "What The Picture Did For Me," EXHIBITORS HERALD. 417 S. De arborn St., Chicago. First# National The Love Expert, with Constance Talmadge. — Fine picture, pleasing 100 per cent of the men and 75 per cent of the women. Excellent business and many favorable comments. — H. A. McClure. Strand theatre, Emporia. Kan. — General patronage. The Woman Gives, with Xorma Talmadge. — Well liked by my patrons, although not a knockout. Norma puts it over in good shape. — R. A. Bolts, Grand theatre, Carrington, X. D. — Small town patronage. IN THE HEART OF A FOOL, an Allan Dwan production. — This is the author's home town, William Allen White, who refused to endorse the picture, and the whole town came to find out why. Capacity business. An unusually good picture. — H. A. McClure. Strand theatre, Emporia, Kan. — Neighborhood patronage. The River's End, a Mai -hall Xeilan production. — Great picture from any angle. We lost plenty on it .>n account of tent show. — C. T. Met»;.lf, Opera House, Greenfield, 111.— Sin ill town patronage. The Yellow Typhoon, with Anita Stewart.— Very good business, but picture too much on serial order. — Strand theatre. Salina, Kan. — General patronage. The Woman Gives, with Xorma Talmadge. — One of her best so far, several said as they passed out. — Mrs. W. M. Kimbro, Greenland theatre, Greensboro, Ga. — Small town patronage. The Yellow Typhoon, with Anita Stewart.— An excellent production. You can't go wrong on this one. We had many compliments from pleased patrons. This star well liked. — J. H. Yaughan, New Orpheum theatre. Maquoketa, la. — Critical patronage. Polly of the Storm Country, with Mildred Harris Chaplin. — Story light and star showed to very poor advantage. Not worth playing. — Custer Carland, Victoria :heatre, Frankfort, Mich. The River's End, a Marshall Xeilan production. — Great. Business very big. — Strand theatre, Salina, Kan.— General satronage. A Daughter of Two Worlds, with N'orma Talmadge.--Xorma better in ;very picture she makes. This one will iraw them in and please them. First National worthy of praise on all its productions.— R. A. Bolts. Grand theatre, Carrington, N. D. — Small town patronige. Fox If I Were King, with William Farlum. — A wonderful play. You can't go vrong. — M. Davitts, Dixie theatre, vVinona, Miss. — Neighborhood patronige. A Sister to Salome, with Gladys Brockveil. — A picture well suited to star's par ticular role of emotional actress. While overdrawn in places with impossibilities playing a prominent part, it is a good picture and pleased the majority. — W. C. Read, Patriot theatre, DeKalb, Tex. — Small town patronage. Three Gold Coins, with Tom Mix. — Cannot say too much for Mix productions. This one of the best. — C. T. Metcalf, Opera House, Greenfield, Hi. — Small town patronage. Twins of Suffering Creek, with William Russell. — A poor program picture to poor business. This is our last Fox picture and we are glad of it. The day of these program pictures is gone forever. — Pfeiffer Bros., Opera House, Kenton, O. — General patronage. Love's Harvest, with Shirley Mason. — ■ A dandv picture. Good for any theatre. — Peter Krauth, Denison theatre, Denison, la. — Xeighborhood patronage. Love's Harvest, with Shirley Mason. — Shirley Mason always pleasing. Comment good. — Mrs. W. M. Kimbro, Greenland theatre. Greensboro, Ga. — Small town patronage. The Joyous Troublemakers, with William Farnum. — The best Farnum picture we ever had. Big business. Excellent satisfaction. — Strand theatre, Saiina, Kan. — General patronage. THE TERROR, with Tom Mix.— The same story always when Mix is shown. More money than any of the specials. — C. T. Metcalf, Opera House, Greenfield, 111. — Small town patronage. The Spirit of Good, with Madlaine Traverse. — Did not please. Business light. — Peter Krauth, Denison theatre. Denison, la. — Xeighborhood patronage. The Square Shooter, with Buck Jones. — Buck Jones is one of our best bets and this picture drew big and pleased. — Pfeiffer Bros., Opera House, Kenton, O. — General patronage. The Adventurer, with William Farnum.— Costume play and very good, but not what our patrons expected. — Strand theatre, Salina, Kan. — General patronage. The Orphan, with William Farnum. — The kind of a Farnum picture the customers like. Lots of action and rough stuff. Women like it as well as the men. — C. E. Morrow, Lyric theatre, Bement, 111. — Small town patronage. The Adventurer, with William Farnum.— Good enough picture, but my patrons do not like Farnum in this kind of a play. — George E. Taylor, Idle Hour theatre. Dunlap, la. — Xeighborhood patronage. Goldwyn The Truth, with Madge Kennedy. — A fair program picture. It pleased. — Peter Krauth, Denison theatre, Denison, la. — Xeighborhood patronage. The Silver Horde, a Rex Beach production.— This production made a big hit with our patrons. Rex Beach's pictures always make money for us. — Pfeiffer Bros., Opera House, Kenton, O. — General patronage. The Blooming Angel, with Madge Kennedy. — Comedy drama. Light story, but was well received. — C. T. Metcalf, Opera House, Greenfield, 111. — Small town patronage. Scratch My Back, a Rupert Hughes production. — Exceptionally good. Extra good business. — -Strand theatre, Salina. Kan. — General patronage. The Revenge of Tarzan, with a special cast. — This is only a fair picture, but it got us big business two days. The actor that played Tarzan was a big frost. Acted like an amateur. — Pfeiffer Bros., Opera House, Kenton, G. — General patronage. Toby's Bow, with Tom Moore. — A good average feature and a great improvement over some of his other pictures.— W. H. Creal, Suburban theatre, Omaha, Xeb. — Xeighborhood patronage. Toby's Bow, with Tom Moore. — Tom Moore always a safe proposition for us. All his pictures get the money and then please our audiences. That's what we Box Office Censorship Just one form of censorship is or can be acceptable to the motion J 1 picture exhibitor. J I That is the censorship that rejects the attraction with no box | 1 office merit. jj It is the censorship of business judgment operating fairly and j §§ upon a basis of facts. ■ It requires no board of censors. It was never organized. It can j jj never be overthrown. It is essential to the progress of the industry and the prosperity § 1 of the exhibitor. This department of EXHIBITORS HERALD is the weekly box | 1 office censorship bulletin, written by the only man qualified for the j 1 duty — the American exhibitor. liiEiira