Exhibitors Herald (Oct-Dec 1920)

Page scan 000532 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Oct-Dec 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Oct-Dec 1920)
Leaf #:
000532
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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12 WISE MEN They Dared to Pay the Highest Price Ever Asked for a Serial, Because Their Judgment and Showmanship Told Them It Was the Biggest Cleanup of the Year. NEW YORK CITY. STATE AND NORTHERN NEW JERSEY Pioneer Film Corporation. 126 West Forty-Sixth St.. New York. ILLINOIS Simon and Toffler. Selected Films. Inc. 208 Consumers Bldg.. Chicago OHIO AND MICHIGAN Standard Film Service. Sloan Building. Cleveland. INDIANA H. Llober and Co 24 West Washington St.. Indianapolis. MINNESOTA. WISCONSIN. NORTH AND SOUTH DAKOTA First National Exhibitors Circuit of the Northwest. 409 Loeb Arcade. Minneapolis. EASTERN PENNSYLVANIA AND SOUTHERN NEW JERSEY Metro Film Exchange, 1339 Vine St.. Philadelphia. WESTERN PENNSYLVANIA AND WEST VIRGINIA Standard Film Exchange. 412 Ferry St.. Pittsburg. NORTH AND SOUTH CAROLINA. GEORGIA. Ff .IDA, ALABAMA _, „ . „, , . First National Exhibitors Circuit of Virginia, 904 East Broad St.. Richmond. KENTUCKY AND TENNESSEE Associated First National Pictures. National Theatre Building. Louisville. MISSOURI AND KANSAS Richards and Flynn. Film Exchange Building. Kansas City. MARYLAND, DELAWARE. WASHINGTON AND VIRGINIA Sam Flax, Liberty Film Exchange, 916 G St., Washington. D. C. TEXAS, OKLAHOMA AND ARKANSAS Specialty Film Company. 107 South St Paul St.. Dallas. All Sales Made by GEORGE H. HAMILTON Publicity and Exploitation Direction of T. 0. ELTONHEAD