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Exhibitors Herald (Oct-Dec 1920)

Record Details:

Title:
Exhibitors Herald
Date:
Oct-Dec 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Oct-Dec 1920)
Leaf #:
000542
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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20 EXHIBITORS HERALD October 30, 1920 ■ EXHIBITORS HERALD has The Largest Exhibitor Circulation I' :":'! 1 ' Facts Alone Convince Circulation arguments are sometimes interesting but never convincing. The expert space buyer is hardly at all interested in circulation arguments, but is very keenly interested in circulation facts. Circulation-wise, the facts are very gratifying to EXHIBITORS HERALD. FOR INSTANCE: NO. 4 PITTSBURGH: 57 exhibitors report as follows as to the trade papers they receive: EXHIBITORS HERALD 53 Exhibitors Trade Review 30 Motion Picture News 24 Moving Picture World 16 Wid's 8 These figures are the result of personal visits of representatives of EXHIBITORS HERALD to the theatres at which the exhibitor was asked the question: "What trade papers do you get?" The detailed information which has been received in this test, consisting of name of exhibitor, name and address of theatre and date upon which exhibitor was interviewed is available for inspection by any advertiser.