Exhibitors Herald (Oct-Dec 1920)

Page scan 000543 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Oct-Dec 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Oct-Dec 1920)
Leaf #:
000543
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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ktober 30, 1920 EXHIBITORS HERALD MAN O' WAR WINS THE GREATEST VICTORY OF STRENGTH, GAMENESS AND ANIMAL PERFECTION IN ALL HISTORY TWELVE CAMERA MEN HAVE RECORDED THE EVENT WHICH STIRRED THE WORLD. IT WILL BE SHOWN EXCLUSIVELY IN "THE RACE OF THE AGE" EVERY DETAIL PICTURED, THE WHOLE RACE SHOWN, AND THE REASON WHY TOLD BY SLOW MOTION ABSOLUTELY THE MOST DRAMATIC SPECTACLE EVER SHOWN ON THE SCREEN— ONE THAT WILL STIR EVERY MAN, WOMAN AND CHILD WITH RED BLOOD IN THEIR VEINS. WARNING! THIS picture was made under exclusive contract with the owners of Kenilworth Park, Windsor, Ontario, where the great race was run. Not a camera — motion picture or still — except the ones in the hands of the twelve men who photographed "The Race of the Age" was admitted to the track. There is no possibility that any other motion picture can offer even the slightest bit of actual views of the race. Exhibitors should guard against make-shift reels, composed of scenes of the two horses in previous races in which they have separately engaged — this has been their sole meeting. Thousands will demand to see this picture — but they will know the genuine. Wonderful results have been obtained in making "The Race of the Age." It will be the box-office triumph of the year. You should watch the papers for the detailed announcement. Every newspaper in the world carries columns regarding this race. Every one of your patrons knows of this event — "The Race of the Age." IR.QlQcis'Qd by Wire Your EDIif*XTTOT>fM FTLM Watch For Exchanges ^"""EXCHANGES, INC. ^ Release 729 Seventh ^4ve. JYew 76rA