Exhibitors Herald (Oct-Dec 1920)

Record Details:

Title:
Exhibitors Herald
Date:
Oct-Dec 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Oct-Dec 1920)
Leaf #:
000555
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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October 30, 1920 EXHIBITORS HERALD 31 lal. Opperman, Crescent Theatre, Pontiac, III. I bought a First National Franchise because I made money on >ery run — because we have never been disappointed in any of ->ur pictures — because we receive first-class productions, directors, ars, workmanship — because we have confidence the service and lality we have received will be continued with the best pictures, leaper and profits bigger." THAT'S A REASON WHY There'll be a Franchise everywhere It's a Big Audience Picture! ■rought up in a private school, she was kept in ignorance of what er mother was. he wanted to surprise her mother and found her home a famous :sort. (orrified, she flees, but the underworld reaches out to drag her own to the level of her mother. :orned, an outcast, she battles the world alone — and wins fame and ve. ut her heritage comes up to dispoil that love — and she is forced to attle anew. ow your audiences will thrill to this young girl's struggles in ouis B. Mayer's presentation of Anita Stewart in Sowing the Wind From the play by Sydney Grundy Directed by John M. Stahl. A First &McKto&t*rOb National "^^^ 1 ■* Attraction