Exhibitors Herald (Oct-Dec 1920)

I 90 EXHIBITORS HERALD November 13, 1920 George Davis Classes "Isobel" As One of the 100 Per Cent Pictures "Isobel, or the Trail's End," the new James Oliver Cur wood production adapted from the author's novel of the same name, is referred to by George H. Davis, who is presenting it to the independent buyers, as the "100 per cent picture." "We call it the 100 per cent picture," says Mr. Davis, "because it crystallizes in one film production all of the things which have been said to be necessary in a successful portrait of life as rt is. No one knows the great Northland better than Curwood. Direction Is Satisfactory "No director has ever given Curwood to the photoplay-loving public in a more satisfactory manner than has Director Edwin Carewe in 'Isobel.' No better photography has been seen In any other production in years. Last of all but not least, House Peters and Jane Novak head a cast which was carefully selected according to type — a cast that I never saw in all my experience in the industry bettered or even equaled. "I may be criticized for so highly praising 'Isobel,' but not by those who have seen it. What I say is borne out by these, all of whom have unanimously declared it to be one of the greatest stories of the year." Peters Heads Cast The cast is headed by House Peters, whom "the role of Billy McVeigh in the picture fits like a new glove." In his support is Jane Novak, in a role in which her sympathetic nature and sweet personality was never portrayed to better advantage. "Isobel" is a love story — a deep, vital chronicle of a strong man's love and a pure woman's faith in an erring husband. This theme, followed in the typical Curwood style, has been completely absorbed in the film version. Director Edwin Carewe seemingly having joined forces with the author to present an adequate picture of the emotions and dominant characteristics of the strong men and women who walk througn the scenes. New Sales Manager Joins Greater Stars Henry W. Peters Chosen to Fill Important Post By Clyde Elliott Henry W. Peters, late special representative for Pathe on the Pacific coast and recently with the Associated Producers Chicago office, has joined the Greater Stars Productions organization in the capacity of sales manager and will have direct supervision of sales in Illinois, Indiana and Wisconsin. Mr. Peters enjoys a wide acquaintance with the exhibitors of the central west territory and has progressed rapidly since entering the film business three years ago. Before becoming associated with the distributing end of the business, he was an exhibitor in Chicago for several years. Frank Miller, who has been on the sales force for the past year with Greater Stars, has been promoted to special representative. He will devote his time to special exploitation and cooperation in the presentation of specials published by the company. Interstate Service Buys Illinois Right To "Youth's Desire" The Interstate Film Service, of which Lee Herz is president, has purchased the Illinois rights to "Youth's Desire," the Forward Film Distributors feature in which Joseph Bennett and Doris Baker are starred. The film is an adaptation of the story by Philip II. White. The central figure is a small town boy, who has an ambition to invent an aeroplane. His home made "Skyrocket" flops when he makes his first practice flight and in shame he leaves home. Report comes from the big city that he has become an aviator while the fact is that he is only a rjilot's helper. His sweetheart and father go to see him fly. In desperation, the boy starts up in an aeroplane and then in attempting to stop it does all sorts of hazardous stunts, ending with a successful landing. He wins applause and the girl. "Peaceful Valley" Lauded By Edw. Kidder, Author "He's a ray of sunshine. He illuminates all he touches." This is Edward E. Kidder's characterization of Charles Ray, as the star appears in "Peaceful Valley." It was expressed just after the author had witnessed the first film presentation of his own celebrated comedy, the guest of Joseph L. Plunkett, managing director of the Strand theatre, Manhattan. This picture, in which Ray is presented by Arthur S. Kane, under First National issue, is said to be proving one of the home-run hits of the year. MURIEL OSTRICHE IN TWO SCENES FROM HER THIRD ARROW COMEDY There's lots of excitement in a three-handed checker game, especially when the third party is a pretty girl. Right — At the races with Betty, in "Meet Betty's Husband"