Exhibitors Herald (Oct-Dec 1920)

Record Details:

Title:
Exhibitors Herald
Date:
Oct-Dec 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Oct-Dec 1920)
Leaf #:
000883
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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November 13, 1920 EXHIBITORS HERALD 101 Western. — H. W. Jeffries, Majestic theatre, Huntington, Ark. — Neighborhood patronage. The Heart of Humanity, with a special cast. — This I consider an extra good feature. By all means book this one. Everybody well pleased. Lots of good comments by my patrons. — Joseph F. Spangler, Globe theatre, Beaver, Okla. — General patronage. The Brute Breaker, with Frank Mayo. — This was a real picture. Book it and play it by all means. You cannot go wrong on this one. — A. E. Berlin, Jr., Grand theatre, Rock Falls, 111. Overland Red, with Harry Carey. — A good Western drama. — Harry Sparkman, Pastime theatre, Reyno, Ark. — Neighborhood patronage. 4 The Right to Happiness, with Dorothy Phillips.— A truly great picture, and drew great business. — E. Cameron, Arcade theatre, St. Paul, Minn. — Neighborhood patronage. His Divorced Wife, with Monroe Salisbury.—My patrons all liked this picture, and it was a good puller. Book this one. — A. E. Berlin, Grand theatre, Rock Falls, 111. Special m eciais Hell's Oasis (Pinnacle), with Neal Hart. — Great. Wonderful business. Pleased everybody. Am anxious to get the next one. — J. Banowitz, Harmony theatre. Chicago, 111. — Neighborhood patronage. The Confession (Pioneer), with Henry B. Walthall. — A very fine production. Received many compliments for it. — Harry Chakeres, Lyric theatre, Lima, O. — Transient patronage. The Innocent Adventuress (Gaumont), with Vivian Martin. — Just an average program picture that will please a not too particular crowd.— Harold Daspit. Atherton theatre, Kentwood, La. — Neighborhood patronage. Hell's Oasis (Pinnacle), with Neal Hart. — One of the finest pictures I have ever seen. Filled my 1,400-seat house all day. Give me more like this one. — Empire theatre, Chicago, 111. — Neighborhood patronage. The Unknown Love (Pioneer), with E. K. Lincoln. — A war story. Would have been a dandy about three years ago, but now it is a frost. Better lay off on this one. — Schonlau & Abraham, S. & A. theatre, Houston, Minn. — Neighborhood patronage. The Confession (Pioneer), with Henry B. Walthall. — This picture an absolute knockout for any Catholic neighborhood theatre, but we think that it is an A-l picture in any theatre. Could not seat all my patrons for three days. — L. A. Bachmann, Bridgeport theatre, Chicago, 111. — Neighborhood patronage. Virtuous Men (S-L), with E. K. Lincoln.— Drew a big crowd and pleased everybody. Title misleading, but picture more suitable for our house than if it had not been. — Fahrney & Elson, Electric theatre, Curtis, Neb. — Neighborhood patronage. Hell's Oasis (Pinnacle), with Neal Hart. — This is an A-l production. Went over very big to box office breaking business. — Henry Bambara, New Paris theatre, Chicago, 111. — Transient patronage. The Long Arm of Manister (Pioneer), with Henry B. Walthall. — Give us more specials like this one. Walthall does great work in this play. Pleased 100 per cent. — W. H. Trecker, Mutual theatre, Cabery, 111. — Neighborhood patronage. Denny from Ireland (Arrow), with Shorty Hamilton. — Lots of good comedy in this, and for a program feature it fills the bill very nicely. — C. Hales, Rivoli theatre, Alton, la. — Neighborhood patronage. Love Without Question (Jans), with Olive Tell. — Greatest mystery picture we have ever shown. Star is fine and interest never lagged. Book it. — W. H. Trecker, Mutual theatre, Cabery, IllNeighborhood patronage. Serials The Lost City (Warner Bros), with Juanita Hansen. — Best pulling serial I've ever run. Best interest, and patronage still increasing on sixth episode. Get them in for first episode, they do the rest. — J. W. Lumpkin, Cupid theatre, Miles, Tex. — Neighborhood patronage. Lightning Bryce (Arrow), with Jack Hoxie and Ann Little. — Good serial, but like all serials too long drawn out and monotonous. — Fahrney & Elson, Electric theatre, Curtis, Neb. — Neighborhood patronage. Hidden Dangers (Vitagraph), with Joe Ryan and Jean Paige. — I am on the fifth episode and my crowds are dropping off every episode. Too much impossible stuff. — Harry Sparkman, Pastime theatre, Reyno, Ark. — Neighborhood patronage. Daredevil Jack (Pathe), with Jack Dempsey. — Had this on very bad night and did not draw very good. The serial is first class.— Jisa & Endrst, New Opera House, Coal City, 111. — Neighborhood patronage. Lightning Bryce (Arrow), with Jack Hoxie and Ann Little. — A good drawing picture. — J. W. Lumpkin, Cupid theatre, Miles, Tex. — Neighborhood patronage. The Veiled Mystery (Vitagraph), with Antonio Moreno. — Run first chapter to good house. Believe it will be good. — G. G. Nutter, Royal theatre, Republic, Kans. — Former patronage. The Vanishing Dagger (Universal), with Eddie Polo. — Ran three episodes. Good picture and drew good and people well pleased. — Jisa & Endrst, New Opera House, Coal City, 111. — Neighborhood patronage. Bride 13 (Fox), with a special cast. — Third episode of this serial exhibited with patronage increasing. First serial we have tried for several years. Looks like a winner. — J. J. Wittenberger, Auditorium theatre, Carleton, Neb. — Neighborhood patronage. GLADYS GEORGE Who has signed a long-term contract to appear in Paramount pictures. "Easy Street," with Tom Meighan starring, will be her first picture. Elmo the Fearless (Universal), with Elmo Lincoln. — A splendid serial. A sure drawing card. All my audience likes this serial fine. We are on the eighth episode and crowds gather bigger every night. Anyone wishing a good serial book this one and put it on your poorest night and you can build it up to a good night.— A. E. Berlin, Grand theatre, Rock Falls, 111. Hidden Dangers (Vitagraph), with Joe Ryan. — Good business. Increase over first night.— Fred T. Wilson, Liberty theatre. Newton, Kans. — Neighborhood patronage. The Silent Avenger (Vitagraph), with William Duncan. — This is one of the best serials I ever ran, and have run most all of them. — H. W. Jeffries, Majestic theatre, Huntington, Ark. — Neighborhood patronage. Hidden Dangers (Vitagraph), with Joe Ryan. — This serial does not please more than 50 per cent. Too much of the impossible stuff. — -L. A. Hasse, Majestic theatre, Mauston, WTis. Hidden Dangers (Vitagraph), with Joe Ryan. — This the poorest serial that I have played yet. Joe Ryan does not belong in that kind of a picture. — A. E. Berlin, Grand theatre, Rock Falls, 111. The Vanishing Dagger (Universal), with Eddie Polo. — The first serial ever used featuring Eddie Polo and truly a big disappointment. They walk out on this and, mind you, it is the men and boys that do it. Serials are a failure for our house anyway. Story too impossible in Vanishing Dagger, and no ending to bring them back. — Mrs. J. A. Dostal, Ideal theatre, Omaha, Neb. — Neighborhood patronage. Bride 13 (Fox), with a special cast. — My patrons are sure against seeing colored people on the screen. Same thing over and over. Submarine and cave man. — Oscar Troyer, Lyric theatre, Rugbv, N. D. The Lost City (Warner Bros.), with Juanita Hansen. — Big business all the way through. Actual increase in business from the first episode to the last. —Fred T. Wilson, Liberty theatre, Newton, Kans. — General patronage. DEAD MEN TELL NO TALES