Exhibitors Herald (Oct-Dec 1920)

Page scan 000887 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Oct-Dec 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Oct-Dec 1920)
Leaf #:
000887
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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Covember 13, 1920 EXHIBITORS HERALD You May Be Taking Chances When You're Betting on the Horses — BUT YOU'RE TAKING NO CHANCES WHEN YOU BOOK A CHILD FOR SALE ASK ANY EXHIBITOR THAT HAS PLAYED IT — HE'LL TELL YOU TO BOOK IT— AND BOOK IT DOG-GONE QUICK — BECAUSE IT'S THE ONE BEST BET TODAY— IT'S GOING LIKE A WHIRLWIND EVERYWHERE BOOK IT TODAY Tomorrow May Be Too Late 105 IT'S JUST LIKE INSURING GOOD BOX OFFICE RESULTS FOR 15 WEEKS WHEN YOU BOOK THE TIGER BAND WARNER BROS., THE DISTRIBUTORS OF "THE LOST CITY," ARE THE SPONSORS OF THIS SENSATIONAL SERIAL AND THERE'S NO NEED OF US REPEATING WHAT A MINT "THE LOST CITY" WAS. COME IN AND SET YOUR DATES TODAY AND INSURE YOURSELF FOR 15 WEEKS of Crowded Houses :elebrated players film corporation ILLINOIS & INDIANA 207 S. Wabash Ave. CHICAGO, ILL.