Exhibitors Herald (Oct-Dec 1920)

Record Details:

Title:
Exhibitors Herald
Date:
Oct-Dec 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Oct-Dec 1920)
Leaf #:
0001676
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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176 iiii!!i!i!!f!":ii!,:iii!:!:!:;:i:nii:'i::!:i'i:fi!i!i::ii!P!ii \mm EXHIBITORS HERALD IIDIMIilllllMIIIIIIUIIIIIIlM December 25, 1920 The Miracle of the Theatre Art Stills from "Kismet" indicate its eminent qualifications for exhibitor exploitation and presentation, the modern showman's criterion. One of the magnificent interiors which serves every presentation purpose and gives advance information as to the type of feature to be staged in such setting. The sinister, dramatically romantic character, "Hajj," portrayed by Otis Skinner in "Kismet," should be made the dominant note of exploitation in both type and stunts. The lavish settings, furnishings and costumes deserve the special newspaper article which any editor should be willing to give space under m special writer's signature. As the beggar in the early part of the picture, Otis Skinner's excellent characterization provides adequate basis for street representation of the better class. One of the palace interiors mentioned in the excellent press stories in jj Robertson-Cole's extraordinary campaign book, the best work of m its kind in print.