Exhibitors Herald (Oct-Dec 1920)

Record Details:

Title:
Exhibitors Herald
Date:
Oct-Dec 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Oct-Dec 1920)
Leaf #:
0001677
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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December 25, 1920 EXHIBITORS HERALD 177 pmiiffliiiHiiiiiiiiE The exteriors in "Kismet" are on a par with the interiors and provide equally worthy material for special newspaper articles, as well as illustration for the same. Otis Skinner and Rosemary Theby in a scene which gives the cue for male and female attendants' attire and foyer decoration. Stills like the above tend to impress newspaper men with the truth of press stories regarding the number of players in the cast and the cost of the production. ■ The dramatic scene in which "Hajj" drowns the son of his enemy is one I of the strongest in screen history and should be emphasized in newspaper advertising copy. Another pose of Otis Skinner in his beggar characterization, which suggests a mystery figure which can be used for some weeks prior to the opening date. Robertson-Cole's Picturization of Otis Skinner in "Kismet" By Edward Knoblock Directed by Gasnier llHIIIIi: HUM