Exhibitors Herald (Oct-Dec 1920)

204 EXHIBITORS HERALD December 25, 1920 Wm. De Mille directed Madness." 'Midsummer Theda Bara just announced she had quit pictures. Pictures wasn't a minute too soon making it's announcement to that effect last year. Zukor announces a film with eight stars. Seme picture. Going to cost so much the slides are to be engaged at Tiffany's and the posters are now in work at the plant of the American Bank Xote Company. • General Film starts making short subject*. That should be easy, they were short the last three years in business. * Two film men arrested, last week, told the judge they had been drinking "sightseeing" booze. * When Paramount dropped to forty-five, the "we boys" at the Astor wanted to go right over and lean against the Hudson river. * Loew Inc.. at 16. is not giving the boys any appetites. It looks like a tough winter for the plungers, with snow balls the only cheap food on the market. * J. A. Quinn is active with the Motion Picture Theatrical Association. What's the idea of it. where does it go from here and how is it going to get back, are the three outstanding points of interest. Christmas Tableaux — Sydney Cohen and Arthur James in Damon and Pythias outfit, distributing Xmas gifts to sales force of Big Four. * Since the new law was passed in N'c« York, none of the exchanges are in favor of deposits. * J. Stuart Blackton leaves soon for England. Hope they have to listen to his speeches every night. * The horse playing "Black Beauty" in the Vitagraph picture saw one of the twentyfour sheets featuring it, and immediately held out for two extra bags of oats. Must have been reading one of the star's mail. * Why don't someone reissue the old Chaplins. Hasn't been done this week yet. • Walter Rosenberg, who changed his name to Reade, because he seldom does, was paged at his hotel one day recently. "Mr. Reade." said the voice. "I want to tnlk to von about the Sir Oswald Stoll films." Reade thought a moment, and replied. "I don't play serials." * What we need now is a new trade paper. * Did Secretary Houston say anything about taxing the several businesses he is interested in. Right you are — he did not. * M ]•'.]< R Y XM AS AN D HAPPY N EW YEAR TO ALL AND SUNDRY. Plan New Year's Opening RYE. N. Y. — Work is progressing on the Rye playhouse, the new local picture theatre. It is expected to be ready for opening on New Year's Day. Public's Judgment Just, Says Lasky "No real artist need have any fear of a so-called handwriting on the wall, for the judgment of the public is sure and just," is the essence of a statement issued at Los Angeles by Jesse L. Lasky, vicepresident in charge of production of Famous Players-Lasky Corporation. "The alarmists," he says, "may be numbered among those who are not sure of either themselves or their public." Mr. Lasky's statement is in amplification of Famous PlayersLasky's recent announcement of the re-organization of its production forces into a super-star stock company, which, he says, is simply a definite working out of the company's policy of pleasing the public. He says: "The motion picture star must always be judged by his or her drawing power and paid accordingly. Whoever it was who gave utterance to that ill-advised retort: 'The public be d d!' was very soon answered by a great showman who declared with even greater emphasis, 'The public be pleased!' Nor has anyone ever been able to •■ucceed who purveyed popular or even specialized entertainment without making this the basis of his activities. "The public must be pleased or there will be no public for the one who provides its amusement or entertainment." S. Barret McCormick EXTENDS TO OLD FRIENDS AND WISHES THOSE TO COME A Christmas and New Year of Unstinted Happiness 21 prosperous season to my frienbs tfje exfntritors M. E. MAZUR Special Representative Harry Sherman Productions |Cl)rtstmas Greetings F THE HAL BENEDICT STUDIOS Inc. COLLEGE POINT LONG ISLAND Production Builders The Motion Picture Producer hi -rrp.mm Greetings QTo 3Tfje (Erabe Walter Etcfjarb $all Sutfjor Originals anli Continuities 1209 Canblrr ffimlbing i?eto gorh Clip