Exhibitors Herald (Oct-Dec 1920)

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206 EXHIBITORS HERALD December 25, 1920 Famous Players Sales Manager Scouts Film Depression Rumors S. R. Kent Cites Treasury Department Statistics Which Show Big Increases in Exhibitor War Taxes Over Last Year "The motion picture industry never was in stronger condition than it is right now," said Sidney R. Kent, general sales manager of the Famous PlayersLasky Corporation, this week. "Not only is there no general depression at the present time, but there is none in sight." "In July of this year, we began to hear rumors of depression among the motion picture theatres of the country, which rumors have continued to a point where many people have taken it for granted that a great depression really exists the country over. Cites Treasury Figures "Nothing could be farther from the truth. There have been some 'bad spots,' it is true, but these are segregated instances for which local conditions have been responsible. The general situation has been good, and I submit as eloquent evidence of theatre prosperity as a whole the figures listed below, which are the actual amounts paid into the government by the combined theatres of the country for the months of July, August and September, 1919, and for the corresponding months in 1920. 1919 19ZD July S 4.699.239.22 $ *.«4,417.41 Auguit 4.692.641 .»• 6,(24.328. S* September S.463.S92.2S 7.369, 476.7S Total $14,«SS.S13.4S J29.6S7.222.70 "The above figures tell the story. They are from the Treasury Department. They are official. They do not lie. Figures Do Not Lie "We all remember the hot weather stories of depression in July and August. Kindly note the comparison of the federal tax paid in July, 1919, as against that paid in July, 1920. Also note the increase in the tax paid in August, 1920, as against August, 1919, ? "The government figures for October of this year are not yet available, but they need not be feared. Judging from our own records of sales, I am certain that they will be found proportionately satisfactory. They will prove that the depression talk in October was just as misleading and, as affecting the general situation, just as erroneous as that of July, August and September is proved to have been. "There is good business all along the line. It is an infallible barometer of trade conditions. So when I sav that our gross business for the last week in November was the largest in the Famous IMayers-Lasky Corporation's history with the single exception of National Paramount Week, 1920, I feel that I have submitted sufficient proof that the rumors of depression are greatly exaggerated. "The Tiger's Coat" Meeting With Favor Clara Horton Cast in First Bacheller Production for Hodkinson Dial Film Company's latest feature production, "The Tiger's Coat," an adaptation of Elizabeth Dejean's novel of the same name, with Lawson Butt, Myrtle Stedman and Tina Modotti in the leading roles, is meeting with exhibitor approval, according to reports submitted by W. W. Hodkinson exchange managers. William Wall, manager of the Los Angeles Hodkinson office, reports unprecedented prc-issue bookings on it. Broadway Amusement Company of San Diego has booked the picture for an extended run. The New Jensen theatre in Pasadena and the Yost theatre in Santa Anna have likewise signed contracts before seeing the production. "The Tiger's Coat" is the second Dial production to be distributed by Hodkinson. The Dial's forthcoming production of Irving Bacheller's "The Light In the Clearing," under the direction of T. Hayes Hunter, will go into actual production about December 15. Hunter is working day and night on the script in collaboration with W. R. Lighton. Clara Horton is the first player to be cast by Director Hunter. The diminutive miss will play the leading feminine role in "The Light In the Clearing." The balance of the cast will be completed within a week. WILLIAM D. TAYLOR Producing Paramount Specials Now in Preparation "SACRED AND PROFANE LOVE" (With Elsie Ferguson) ^ To Exhibitors of the States of |^ jj Louisiana Georgia jj ft Mississippi Tennessee I* jj Alabama North Carolina j| Florida South Carolina u 91 WE WISH YOU A 91 ^ MERRY CHRISTMAS ^ ^ A HAPPY AND PROSPEROUS NEW YEAR ^ Atlanta, Ga. PEARCE FILMS New Orleaiu, U. Eufape ©e&emer Extent)* ^oltbap Greetings; to tfje &rabe