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208
EXHIBITORS HERALD
December 25, 1920
Business Prospects
Bright, Says Pathe
Exchange Director Surveys Conditions in Several Big Cities
After a three weeks' trip through the Central West, where conditions have been considerably upset by the readjustment of economic conditions, Elmer R. Pearson, director of exchanges of Pathe, has given to President Paul Brunet a comprehensive survey of the situation.
Pearson's report indicates an early return to normal during the coming year.
In his report to Mr. Brunet, the Pathe director of exchanges said in part: Theatres Little Affected
"How frequently we have been told that investments in the motion picture business were of the most hazardous! Yet, while we have witnessed a slump in every other line of business for six or eight months, the motion picture box office has only been affected during the last few weeks, and less than half of the theatres have felt any slump even for that short period.
"The war period saw the considerable deflation of money, to meet which the box office increased its fee far in excess of the proportion film rentals were increased. Thus, if the box office can still maintain its present fee, it will enjoy an actual substantial increase.
Houses Are Packed
"Although there were 90,000 unemployed at Detroit, the downtown the
A scene from "Velvet Fing-ers," the Pathe ««*rfnl, MtnrrlnK (•iMirica II. Beltfl and Mnrmierhi* Courfot.
atres were habitually packed, and I was assured that no falling off in receipts had been experienced.
"Chicago had noticed no falling off at the large theatres. Small towns and suburban houses seemed to be off only slightly. The same condition prevailed at Des Moines, Minneapolis, Omaha and Kansas City. In St. Louis the large theatres were all doing a big business."
Selznick Chiefs Will Review All Pictures
Studio Survey Inaugurated to Assist in Making Productions
Myron Selznick, president of Selznick Pictures Corporation, announces that beginning with the most recently completed Selznick picture, "Broadway and Home," starring Eugene O'Brien, a new policy ha& been inaugurated which calls for a joint review of each completed production by the various department heads and their assistants.
This group will be known as the Selznick studio survey.
The purpose of this board is to give each member of the studio force an opportunity of viewing the result of his efforts put forth toward the completion of each picture.
In this way members of the purchasing department will be enabled to judge the screening qualities of the articles purchased for the various sets, location men will be afforded the opportunity of noting how the locations selected appear on the screen, and stars and principals will glean a comprehensive idea of their clothes and gencrat make-up.
Open Rialto, Missoula
MISSOULA, MONT. — The Rialto,
Missoula's newest theatre, was recently opened near Higgins avenue in East Front street.
Charles M. Seay
M. P. D. A.
Community Productions, Inc.
MERRY CHRISTMAS
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erry Xmas
Eddie B onns
MONTAGU LOVE