Exhibitors Herald (Oct-Dec 1920)

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212 EXHIBITORS HERALD December 25, 1920 Educational Launches Sales Drive To Obtain a Maximum of Business Spurred on by a contest, all of the Educational exchanges have started a sales drive through the United States and Canada to bring every office up to the fullest possibilities of its territory. Because of the necessity of meeting conditions in the various territories and through delay in obtaining just exactly the men who were desired, various exchanges were opened during the four months that followed the first bookings, Denver, New Orleans and Dallas being the last sections to be represented. Are Setting New Mark. Although many of the territories already have exceded their original quotas in bookings, a new mark is being set for them in the present drive, and at the present time special effort is being put into those exchanges that opened at a later date. It is reported that first run bookings now total them almost 100 per cent of the possibilities and that the second and third runs only make a slightly smaller showing, so that the new effort will now be centered on the smaller theatres and on individual scries that in certain territories have not equalled the average Four Series of Two Reels. Educational's product now includes four series of two-reel comedies: Christie, received every two weeks, and the Torchy, Mermaid and Chester series, each one a month. In addition there are weekly publications of single reel comedies which have just been started, the Vanity and Gayety alternating. The Bruce Scenics Beautiful and the Chester Outings are the chief representatives in the scenic field with other special miscellaneous pictures from time to time and specials issued whenever the officials of the company believe that the picture is exceptional from points of view of box office value and audience appeal. During the period of the drive, and to be continued permanently thereafter, Educational is offering a number of new selling ideas to the exchanges and through them to the theatres. Warner Brothers to Reissue Ten Chaplins Produced by Essanay Warner Brothers have closed a deal with the Essanay Film Manufacturing Company of Chicago whereby they take over for the United States and Canada the distribution, for a period of years, of ten two-reel Essanay-Chaplins. These have never been re-issued and it is the intention of Warner Brothers to stateright them one a month, beginning with January, 1921. A new line of advertising and lithographs is being prepared for each comedy. It is understood the price paid for these comedies runs into big figures. Arrangements are now being made with the Rialto and Rivoli theatres to show them in New York. Hodkinson Anniversary Closes With Luncheon In celebration of the successful culmination of the Hodkinson anniversary celebration, the company gave a luncheon on Saturday, December 4, at Delmonico's, New York City. Fifty-four people sat down to luncheon, representing the home office employes and the men attached to the New York exchange. Compared with the handful of employes that went to make up the organization at its inception three years ago, it gave an interesting illustration of the triumphant progress of the corporation. In three years it has developed by leaps and bounds and that development is all due to the extraordinary genius of one man — Mr. Hodkinson. P. N. Brinch. the recently appointed sales manager of the organization, served as toastmaster. The speakers included Hodkinson, W. Steven Bush and James Cowden Meyers. Takes Manitowoc Theatre MANITOWOC, WIS.— Richard Kubista has taken over the management of the Manitowoc opera house from Spephen Pech, who will retire from the business at the close of the year. Faversham Feature Has N. Y. Showing Metropolitan Premiere Is Given at the Strand on December 5 "The Sin That Was His," the Hobart Henley production made by Selznick, starring William Faversham, celebrated actor, and written by Frank L. Packard, famous author of "The Miracle Man," had its initial New York presentation at the Strand theatre on December 5. The consensus of the critics wherever the picture has been shown is reported an unanimity of approval. Faversham, following his nation-wide success in the Selznick picture, "The Man Who Lost Himself," is seen in the role of a professional gambler of a small Alaskan town. Playing opposite him is Lucy Cotton, who scored a success in "Turn to the Right." Other members of the cast include Pedro de Cordoba, Bobbie Agnew, Lulc Warrenton, Miriam Battista and Bobby Connelly. Edmund Goulding picturized the Packard story.