Exhibitors Herald (Oct-Dec 1920)

Page scan 0001742 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Oct-Dec 1920
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Oct-Dec 1920)
Leaf #:
0001742
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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242 EXHIBITORS HERALD I )ecember 25. 19j When the patrons of your theater exclaim over the wonderful screen effects, they are paying a tribute not only to the director and producer but to the quality of the film that makes such pictures possible— , EASTMAN FILM I'M A N KODAK ( OMPANY ROCHESTER, N. Y. ■ HEATING v/eNtilatins f Let the theatre ventilation specialists tell you how — Send today for Booklet 10 tPPUNQ 5y5TEM,iNc. NEW yC7RK BRANCH \SZS VINE ST.' PMILA PA , 70W. «}KJT. I EXHIBITORS HERALD— THE MOST INTERESTING PAPER IN THE FIELD GUARANTEES MAXIMUM ADVERTISING RESULTS PALISADE FILM LABORATORIES, INC. Opposite West 129th St. Ferry Morsemere 621, PALISADE, N. J. rid F. DOUBLIER, General Manager The Pioneer of Motion Picture. Industry O. W. BIARMER, Special Representative 220 West 42nd Street Telephone Bryan 15909 MORRIS KLINE. President Phone Harrison 4744-4745 THE FILM HOUSE WITH PERSONAL SERVICE William Russell Selected Mary Miles Mint er fi&f^wSl^^&[^ Stars in Helen Holmes TMMnSfiL'f?TUr^' Selected Ben Turpin ILLINOIS TWENTY(IN E FAST SEVENTH ST CHICAGO WE SOLICIT YOUR CORRESPONDENCE INDIANA IOWA Pictures MICHIGAN