Exhibitors Herald (Jan-Mar 1921)

Record Details:

Title:
Exhibitors Herald
Date:
Jan-Mar 1921
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jan-Mar 1921)
Leaf #:
000543
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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January 29, 1921 EXHIBITORS HERALD 93 heatre, Cedarvale, Kan. — Neighborhood patronage. Beware of the Bride, with Eileen Percy. — One of the cleverest comedies ,ve have shown in many months. It is Detter than her former success, The Husband Hunter, and pleased a good :rowd from start to finish. Support is splendid. — Smith Read, Patriot theatre, DeKalb, Tex. — Small town patronage. Beware of the Bride, with Eileen Percy. — Good comedy-drama. Makes a hit. Drags first two reels; overcomes it all at end. — E. E. Gailey, Crystal theatre, Wayne, Neb. The Square Shooter, with Buck Jones. — I see where this was classed by some as a poor picture, but I thought it was good and my patrons as they passed out said it was good. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Neighborhood patronage. Wolves of the Night, with William Farnum. — Best we have had yet of this star. — Olen Reynolds, Pearl theatre, Hymera, Ind. — Neighborhood patronage. Merely Mary Ann, with Shirley Mason.— A nice comedy-drama and it pleased. — Peter Krauth, Denison theatre, Denison, la. — Neighborhood patronage. The Square Shooter, with Buck Jones. — Buck Jones is right there with the goods. Another good one or two like this and he will be as good a puller here as Tom Mix. — W. B. Henderson, Dixie theatre, Ripley, Tenn. — Small town patronage. Shod With Fire, with William Russell. — A very good program picture. Horse and dog great. — A. J. Steggall, Fayette, Iowa. The Lure of Ambition, with Theda Bara. — This is one of the pictures bought about a year ago and we played it just to get it off our hands. Theda Bara was all right in her day, but her days are past. — Fred S. Meyer, Palace theatre, Hamilton, O. — Transient patronage. Jack in the Bean Stalk, with a special cast. — Cleaned up on this one. Capacity business, due to school tie-up, which is a winner. Picture has the drawing power for adults as well as well as the kids. This series cannot help but get the business.— B. Zukerman, Lyric theatre, Brooklyn, N. Y. Wolves of the Night, with William Farnum. — Excellent picture, but failed to draw. — H. B. McFarling, Tokio theatre, Morehouse, Mo. — Neighborhood patronage. Wings of the Morning, with William Farnum. — Patrons liked the picture and we had a good house. — A. N. Miles, Eminence theatre, Eminence, Ky. — Small town patronage. The Last of the Duanes, with William Farnum. — Broke all records. Never had a picture more pleasing to audience. Can't say enough for it. — H. C. Bohnert, Cozy theatre, Randall, Kan. — Small town patronage. Leave It to Me, with William Russell. — This picture drew well. One that keeps 'em guessing. Lots of pep all the time. Splendid comedy-drama. — C. H. Thomas. Community theatre, Galva, la. — Small town patronage. The Joyous Troublemakers, with William Farnum. — Farnum fans and all others cannot help but like this picture. Boost it and don't fail to get a big audience. It will sure stimulate business by causing so many complimentary remarks to be made about the picture. — W. B. Henderson. Dixie theatre, Ripley, Tenn. — Small town patronage. The Orphan, with William Farnum. — Farnum is clever in this feature and if exploited right will bring them in. Good comedy and plenty of action. Not true story of old Western days, though. — F. W. Horrigan, McDonald theatre, Philipsburg, Mont. — Neighborhood patronage. Rose of Nome, with Gladys Brockwell. — A good program picture. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Neighborhood patronage. The Challenge of the Law, with William Russell. — Good picture, good story, good star. Pleased all. — E. E. Gaily, Crystal theatre, Wayne, Neb. Desert Love, with Tom Mix. — Good picture. Fairly good crowd. — H. B. McFarling, Tokio theatre, Morehouse, Mo. — Neighborhood patronage. The Terror, with Tox Mix.— Wonderful picture. The talk of the town. Piled them in. — H. C. Bohnert, Cozy theatre, Randall, Kan. — Small town patronage. The Terror, with Tom Mix. — A very good picture which pleased all. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Neighborhood patronage. Goldwyn His Own Law, with Hobart Bosworth. — This is one of the best pictures we ever ran. Just as good as Behind the Door. Wake up and get it. — Pfeiffer Bros., Opera House, Kenton, O. — Neighborhood patronage. Going Some, with a special cast. — Splendid. An all-around capable cast made this picture a gem. Of course the book was good, but too farcical treatment would have ruined its effect in film. Several good vehicles have been ruined quite recently by one company by being treated too farcically. — Jean Lightner, Regent theatre, Alameda, Cal. — Neighborhood patronage. The Little Shepherd of Kingdom Come, with Jack Pickford. — Come on, boys, and take this one. It will never grow old. A true reproduction of the famous novel. — Polk E. Moore, Pertland Theatre Co., Portland, Tenn. Out of the Storm, with a special cast. — A fair picture. Nothing to rave about. Some good acting, but hardly strong enough to stand up three days. — Fred S. Meyer, Palace theatre, Hamilton, O. — Transient patronage. Scratch My Back, with a special cast. — I billed this one at 15c and 25c prices for matinee and 20c and 40c for night. Cut the price to 15c and 25c for night after I played matinee. Didn't think it would stand up for advance prices. Fair comedy-drama. — J. C. Jenkins, Auditorium theatre, Neligh, Neb. — Neighborhood patronage. The Woman in Room 13, with Pauline Frederick. — Good enough for any house anywhere. — G. W. Yeaton, Ioka theatre, Exeter, N. H. — Neighborhood patronage. A Misfit Earl, with Louis Bennison. — Don't pass up this one. As a comedydrama it's one of the best. Every small town should arrange to play this picture two days. Those that see it the first night will send all the rest the second night. — W. B. Henderson, Dixie theatre, Ripley, Tenn. — Small town patronage. MADAME X, with Pauline Frederick.— This is a real classic. Pleased 100 per cent. Book it and if you have tears to shed prepare to shed them now, as it is sure weepy.— Royal theatre, Lehi, Utah. The Cup of Fury, with a special cast — While this picture today has lost its appeal of timeliness it proved without a doubt to be one of the best program offerings we've ever had in a long time. Good business. Universal satisfaction. — Fred S. Meyer, Palace theatre, Hamilton, O. — Transient patronage. Duds, with Tom Moore. — Like all Moore pictures, they say give us more like them. Sure goes over fine. All satisfied.— W. E. Stepp, Regent theatre, Pleasanton, Kan. — General patronage. Jes' Call Me Jim, with Will Rogers. — The most satisfying offering of the season. Rogers is a universal favorite here. Jes' Call Me Jim is a picture framed along sensible lines. People with brains will enjoy it immensely. Get it and go to it. — J. C. Jenkins, Auditorium theatre, NO PLACE FOR A ROUGH WESTERNER Kathleen O'Connor and Charles Clary in one of the amusing scenes from the American Film Company production " 'Sunset Jones.' "