Exhibitors Herald (Jan-Mar 1921)

Record Details:

Title:
Exhibitors Herald
Date:
Jan-Mar 1921
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jan-Mar 1921)
Leaf #:
000548
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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98 EXHIBITORS HERALD January 29, 1921 USE THIS BLANK Box Office Reports Tell the Wholt Story Join in This Co-operative Service Report Regularly on Pictures You Exhibit And Read in The Herald Every Week What Pictures Are Doing for Other Exhibitors Pill in this blank now and send to Exhibitors Herald, 417 S. Dearborn St., Chicago. Title Star Producer Remark.' Title ... Star Producer Remarks Exhibitor Name of Theatre Transient or Neighborhood Patronage City State wood. Tex. — Neighborhood patronage. The Veiled Mystery (Vitagraph), with Antonio Moreno. — Playing third episode and going good so far. Looks like it might he a very good serial to the end. — W. B. Henderson. Dixie theatre, Ripley, Tenn. — Small town patronage. Bride 13 (Fox), with a special cast. — Rather disappointed. Too many overdrawn impossibilities. Too many suggestive and gruesome scenes for the little folks. All right for a hard shell adult. —Auditorium theatre, Carleton, Neb. — Small town patronage. The Lost City i Warner Bros ), with Juanita Hansen. — I have played the fifteenth episode. They are all good. The best bet out. — Bird Wilcox, Opera House. Sykeston, N. D. Ruth of the Rockies (Pathe), with Ruth Roland. — Plenty of action and patrons pleased, hut business only fair. Local conditions bad. Mines closed and money close. — A. H. Thost, Gem theatre, Frederick town, Mo. — Neighborhood patronage. The Lost City (Warner Bros.), with Juanita Hansen. — While we are not doing a top business on this, it's holding up O. K. Serial is strong as ever and is out of the ordinary class. — C. Hales, Lyric theatre, Orange City, la. — Neighborhood patronage. Bride 13 (Fox), with a special cast. — Good serial with plenty of action, but the plot is most unreasonable. People lose interest. — W. B. Henderson, Dixie theatre. Ripley. Tenn. — Small town patronage. The Lost City (Warner Bros.), with Juanita Hansen. — First episode good. — Auditorium theatre, Carleton, Neb. — Small town patronage. The King of the Circus (Universal), with Eddie Polo. — A real honest to goodness serial. One that packs them in. Just book it. It's that something different that wc are all looking for. Sixth episode and going big. — Ed. L. Wegener, Lyric theatre. Valley Junction, la. — Neighborhood patronage. The Dragon's Net (Universal), with Marie Walcamp. — On the sixth episode and each one worse than the other. Lay off this one. Positively the worst yet. — Martin W. Operlo, Armory theatre, St. Genevieve, Mo. — Neighborhood patronage. The Vanishing Dagger (Universal), with Eddie Polo. — On the sixteenth episode. Business dropping off. Lots of action, but Polo gets the worst end too much. Eighteen episodes too long for a serial. — W. B. Henderson, Dixie theatre, Ripk-v, Tenn. — Small town patronage. The Dragon's Net (Universal), with Marie Walcamp. — The poorest serial ever put out by Universal. Don't book it if they want to give it to you free. All there is to it is a lot of Chinamen chasing each other around a stump. Then back again next week. — Ed. L. Wegener, Lyric theatre, Valley Junction, la. — Neighborhood patronage. Short Subjects Four Times Foiled (Educational;, with a special cast. — An excellent offering that pleased. It's getting monotonous to send in reports on Educational comedies. They're all good and most of them knockouts. — Fred S. Meyer, Palace theatre, Hamilton, O. — Transient patronage. Father's Close Shave (Christie-Pathe), with Johnny Ray. — This is a dandy. Maggie is extra fine, while Jiggs runs a close second. Brother exhibitor, yon can't go wrong on any of the "Bringing Up Father" comedies if you want good clean comedy. — H. W. Jeffries, Majestic theatre, Huntington, Ark. — Neighborhood patronage. PARK YOUR CAR (Pathe), with Snub Pollard. — One of the best one-reel comedies we've ever run. Concentrate on the title. Put a safety zone out in front of your theatre: "Park Your Car— Here— Now!" It will attract attention. First time we tried to exploit a single-reeler. Went over fine. — Fred S. Meyer, Palace theatre, Hamilton, O. — Transient patronage. Fired Again (Warner Bros.), with Al. St. John — Lay off. — E. E. Gailey, Crystal theatre, Wayne, Neb. Convict No. 13 (Metro), with Buster Keaton. — Not as good as One Week, but far better than the average comedy at that. — G. W. Yeaton, Ioka theatre, Exeter, N. H. — Neighborhood patronage. Seven Bald Pates (Educational), with a special cast. — Of late, contrary to all our expectations, Christie comedies appear to be the poorest of the four Educational comedy brands. For real comedy and clean humor Mermaid, Torchy and Chester have it all over Christie. Here's hoping that before lone Christie will realize that it takes more than bathing girls to make two-reel comedies. — Fred S. Meyer, Palace theatre, Hamilton, O. — Transient patronage. Bumping Into Broadway (Pathe), with Harold Lloyd. — This is Lloyd's worst, but Haunted Spooks took the slack out of the croucher's waistlines. The rest of his are fine. — Clyde C. Caperton, Harwood theatre, Harwood, Tex. — Neighborhood patronage. Old Faithful (Prizma).— The most truly educational scenic I have ever seen. Many people remarked upon its beauty and value. — Jean Lightner, Regent theatre, Alameda, Cal. Vod-A-Vil Movies (Spanuth), with a special cast. — Best novelty single-reel we ever had. Generally acts of high class vaudeville pictured. — P. G. Estee, Fad theatre, Brookings, S. D. — Neighborhood patronage. One Week (Metro), with Buster Keaton.— The best two-reel comedy on the market today.— G. W. Yeaton, Ioka theatre, Exeter, N. H. — Neighborhood patronage. The Scarecrow (Metro), with Buster Keaton. — This Keaton is everything that his sponsors claimed him to be and The Scarecrow is one of the funniest comedies of all times. This young man has earned for himself a place on any program and more than comes up to all expectations. — Fred S. Meyer, Palace theatre, Hamilton, O. — Transient patronage.